Digital Marketing Specialist | Virtual Assistant

Job Description

We are looking for a strategic and creative Digital Marketing Specialist to drive online engagement and lead generation. The ideal candidate will have expertise in digital marketing, social media, website design / optimization and content strategy. This role requires a balance of analytical skills, creativity, and industry compliance knowledge to effectively connect with our target audience.

TASKS:

• Social Media Strategy & Management: Develop and execute targeted social media campaigns (LinkedIn, Facebook, Twitter, YouTube) to engage pre-retirees and retirees in academia, providing valuable insights on retirement planning, tax strategies, and wealth preservation.
• Content Creation: Craft compelling blog posts, newsletters, videos, and infographics that educate higher education professionals on financial planning topics, such as retirement income strategies, pension maximization, and investment management.
• Digital Advertising: Run paid ad campaigns on platforms like Facebook, Google Ads, and LinkedIn to attract high-net-worth educators nearing retirement.
• Email Marketing & Lead Nurturing: Create automated email sequences to guide prospects through their retirement planning journey, providing personalized content and financial insights.
• SEO & Website Optimization: Enhance website content to improve search rankings and ensure seamless user experience for prospective clients researching retirement planning.
• Webinars & Virtual Events: Promote and manage online workshops tailored for educators approaching retirement, leveraging digital marketing strategies to maximize attendance and engagement.
• Compliance & Financial Regulations: Ensure all marketing materials adhere to financial industry regulations, maintaining transparency and trust with the audience.
• Analytics & Reporting: Track and analyze campaign performance, leveraging insights to optimize marketing efforts and increase conversion rates.
• Collaboration with Advisors: Work closely with financial advisors to align marketing efforts with client needs and business goals.

Requirements

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred
• 3+ years of experience in digital marketing, preferably within financial services or wealth management.
• Strong knowledge of social media marketing, content strategy, and paid digital advertising.
• Experience with Google Analytics, HubSpot, Meta Business Suite, and SEO tools.
• Familiarity with retirement planning, pensions, and tax strategies relevant to educators.
• Excellent copywriting, storytelling, and video marketing skills.
• Understanding of compliance requirements in financial services marketing.
• Strong analytical mindset and ability to make data-driven decisions.

SYSTEM REQUIREMENTS:

• PRIMARY
• Computer Processor: Intel Core i5-5000 (5th Gen or higher) or AMD Ryzen 5 or higher
• Computer Memory/RAM: 8.00 GB
• Computer Operating System: At least Windows 10/11 64-bit or macOS Ventura
• Headset: Any USB-type headset with noise-cancelling feature
• Camera: Capable of a clear and crisp video output
• BACK-UP
• OPTION 1 (BACKUP SYSTEM):
• Computer Processor: Intel Core i5-5000 (5th Gen or higher) or AMD Ryzen 5 or higher
• Computer Memory/RAM: 8.00 GB
• Computer Operating System: at least Windows 10/11 64-bit or macOS Ventura
• Headset: Any USB-type headset with noise-cancelling feature (Optional)
• OPTION 2 (POWER SUPPLY - UPS):
• Must be capable of powering your work station for at least 3 hours
• Typically a device with 240Wh or higher will be sufficient
• Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)

Benefits

RATE AND REWARDS:

• Starting rate is $800 (USD) monthly 
• Employment Type: Independent Contractor
• Free Training
• Paid Time Offs
• HMO Coverage
• Optical Rewards
• Performance-Based Increase
• Permanent Work From Home