Creative Marketing Manager

Job Description

OCTI Management, a leading e-commerce growth company specializing in the expansion and acquisition of D2C brands in industries such as men’s fashion, skincare, and related sectors, is seeking a strategic, creative, and results-driven Creative Marketing Manager to lead our paid media, content, and influencer marketing initiatives.

Our Core Values

Be Open & Honest

·        Transparency is essential—always telling the truth.

·        Integrity is our foundation—no shortcuts, no cover-ups.

·        Trust is earned through consistency and credibility.

Get Things Done Right

·        Take ownership, be self-motivated, and execute with precision.

·        Accountability and commitment drive us to excellence.

·        We go the extra mile—no egos, just outcomes.

Be Leaders, Create Leaders

·        Leadership is about inspiring and empowering others.

·        Lead with empathy, respect, and care for those around you.

·        Create leaders, not followers—build a legacy of empowerment.

Learn, Apply, Grow, Repeat

·        Constantly push boundaries, embrace innovation.

·        Adapt quickly, think big, and never stop learning.

·        Growth is continuous—act boldly and efficiently to evolve.

Position Overview

The Creative Marketing Manager will be responsible for developing and executing high-impact paid media strategies, influencer collaborations, and engaging content that stops the scroll and drives customer action. This role requires a balance of analytical thinking, creative vision, and influencer engagement to ensure that our paid media campaigns are not just effective, but visually compelling and psychologically engaging.

Key Responsibilities

Creative Strategy & Influencer Marketing

·        Lead the development of creative briefs that inspire compelling digital content.

·        Collaborate with influencers, content creators, and creative teams to produce high-converting assets.

·        Leverage insights on customer psychology and behavior to craft attention-grabbing campaigns.

·        Ensure brand consistency and visual storytelling across all marketing efforts.

Paid Media Management

·        Develop and execute paid media strategies across Meta, Google Ads, and TikTok.

·        Manage monthly ad budgets and optimize for maximum ROAS and conversion rates.

·        Track performance metrics and adjust strategies based on data-driven insights.

·        Implement A/B testing and continuously optimize creative assets for improved engagement.

Social Media & Content Management

·        Oversee organic and paid social media strategies to amplify brand awareness.

·        Manage influencer partnerships, user-generated content (UGC), and content collaborations.

·        Monitor analytics to track engagement, sentiment, and conversion impact.

Analytics & Data-Driven Decision Making

·        Develop and present comprehensive performance reports for all digital marketing channels.

·        Analyze campaign data to identify trends, insights, and optimization opportunities.

·        Track and report on conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).

·        Conduct competitive analysis and ensure our marketing stays ahead of industry trends.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in e-commerce marketing, preferably in-house (not agency).
• Proven track record in managing paid media campaigns (Meta, Google, TikTok).
• Strong experience in email marketing platforms (Klaviyo preferred).
• Demonstrated ability to create compelling marketing campaigns that drive engagement.
• Experience collaborating with influencers to create branded content.
• Proficiency in Google Analytics, Meta Business Suite, and e-commerce analytics tools.
• Experience working with Shopify.

Preferred Qualifications

• Certifications in Google Ads, Meta Blueprint, or similar platforms.
• Experience with marketing automation tools.
• Prior success in scaling paid media campaigns with compelling creative assets.

The Ideal Candidate Will Have:

• Creative vision combined with a data-driven marketing mindset.
• The ability to tell a story through advertising and content.
• Strong project management and organizational skills.
• A passion for influencer marketing and understanding consumer behavior.
• Analytical thinking with a strategic approach to digital marketing.
• A strong sense of curiosity, always seeking to test, learn, and improve.

Benefits

• Competitive salary with performance-based bonuses.
• Professional development opportunities to enhance skills and career growth.
• 100% Remote work in a dynamic, fast-paced environment.
• A collaborative, innovative culture that values creativity and results.