Sayari

VP of Product Marketing

Job Description

POSITION DESCRIPTION
We are looking for an experienced product marketing leader to position our company for accelerated growth, create a high-caliber product marketing strategy, and drive our go-to-market efforts. This is an exciting and highly strategic role, we need an innovative, fast-moving, creative yet data-driven leader to position our products, and drive alignment across our organization for growth. The mission of this role will be to develop go-to-market positioning and messaging to develop a coordinated product-content strategy that levels Sayari above their competitors.


JOB RESPONSIBILITIES
  • POSITIONING & STORYTELLING: Drive the development of compelling, differentiated positioning and messaging through a structured framework that tells Sayari’s story, reinforces our value across all channels, and keeps us poised for the future. Partner closely with leadership, sales, and demand generation to refine messaging, while continuously assessing market trends and competitive shifts to ensure ongoing relevance.
  • GO-TO-MARKET & RESEARCH: Lead a data-driven GTM strategy informed by deep market and competitive analysis, ensuring it is well-documented and organized. Act as a strategic partner to sales, product, marketing, and enablement to drive alignment across teams. Continuously refine positioning and launch strategies based on performance insights, customer feedback, and evolving market conditions. Proactively maintain and update key documentation, including buying drivers such as legislation and use cases.
  • COMPETITIVE ENABLEMENT & WIN-LOSS: Become the internal expert on our competitors by leading a proactive, structured competitive intelligence program. Leverage customer feedback, sales insights, and market trends to refine positioning and sales strategies. Develop and maintain dynamic competitive battlecards, drive regular enablement sessions, and provide strategic input into product roadmap and GTM decisions. Conduct rigorous win-loss analysis, delivering actionable insights that shape both short-term tactics and long-term strategy.
  • PRODUCT COLLABORATION: Develop a thematic calendar in collaboration with product and drive a structured, proactive approach to internal product collaboration and launch communications. Maintain deep integration with product, sales, and enablement teams to ensure seamless alignment on feature releases and product launches.
  • CONTENT CREATION: Own and drive a strategic product marketing content program that fuels both external marketing and internal enablement. Develop high-impact content aligned with GTM priorities, from thought leadership (blogs, LinkedIn, white papers) to product marketing assets (demos, one-pagers, feature explainers). Ensure alignment between external messaging and internal enablement through FAQs, sales decks, and product documentation, collaborating closely with marketing, sales, and product teams to support pipeline and revenue goals.

    • Required Skills & Experience:
  • 8+ years in B2B product marketing with at least 3+ years in a management role
  • 5+ years of experience working in supply chain risk technology, reg tech, risk management, or investigative services technologies
  • Experience working in a high-growth technology environment
  • Proven track record of successful product launches and go-to-market strategies.
  • Excellent storytelling, messaging, and positioning skills.
  • Strong understanding of enterprise software markets, including key industries, buyer personas, customer journeys, and competitive landscapes
  • Experience in GTM strategy, sales enablement, and product positioning across a portfolio of products
  • Exceptional analytical skills with expertise in conducting market research and competitive analysis to shape marketing strategies and drive data-informed decision-making
  • Experience working cross-functionally with Product, Sales, and Demand Generation teams.
  • Exceptional verbal and written communication skills.
  • Ability to lead, inspire, and mentor a team.

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