Product Marketer

Job Description

WHO WE ARE:

The world’s finest art, automobiles, and antiques are sold at auction—so too is luxury real estate. 

Concierge Auctions is the world's leading luxury real estate auction marketplace, backed by Sotheby's, the oldest and most esteemed auction house founded in 1744, along with Anywhere Real Estate (NYSE: HOUS), 
a residential real estate brokerage that offers the largest global agent network.

For almost two decades, we have led the luxury real estate auction market with billions in sales 
and are the only firm in the industry to successfully auction property above $20M.

At Concierge Auctions, it’s not only about “what” we do, but also “who” we are. We believe in innovation—in staying ahead of the curve—with modern design and creative messaging. We are committed, we have high standards, and we work very hard. We get things done quickly and we produce quality work. We are a results driven organization, and we truly feel that we’ve built a team of MVPs. Want in?

THE POSITION:

Reporting to the company’s Chief Operating Officer (COO), we are looking for a new member to join our growing company to drive global go-to-market and growth campaigns, including strategy, messaging, positioning, new business, to elevate our brand presence, and to nurture and grow our strong customer loyalty base in existing and new markets.

• Lead global go-to-market strategy and messaging for new and existing property and brand campaigns
• Apply best practices for launches/releases, packaging, and positioning, both internally and externally
• Collaborate with internal teams to implement property marketing campaign strategies and pivots
• Produce property, event, and brand promotional content and materials  encompassing public relations, print, digital, social and web 
• Promote the product externally through campaigns, press releases, digital, webinars, etc

Requirements

• BA/MA degree in Communications, Marketing, Journalism, or a related field

• 5 years of experience in product or services marketing at a Director or Manager level, with successful track record of planning, executing, and measuring marketing campaigns for products or services
• Technically savvy, with proficiency  in Salesforce, Mailchimp, Adobe Creative Suite, MS Office Suite, and Google Workspace 
• Experience in developing sales and marketing presentations and collateral
• Experience working in public relations and drafting press releases
• Comfortable in a fast-paced environment
• Excellent communication skills and ability to work on multiple initiatives simultaneously
• Ability to execute cross-functionally with sales, marketing, and product teams
• Ability to remain composed, prioritize responsibilities/requests, complete projects on time and within budget
• Solution-motivated/motivating
• Must be quality conscious, detail-oriented, and organized

ABOUT YOU

• Previous experience managing programs and/or teams
• Driven, self-starter, confident communicator with dynamic leadership and team collaboration skills

• Strategic, entrepreneurial mindset with ability to spot unique marketing opportunities and act on them, leveraging data to make decisions

• Strong organizational and analytical skills with solid followup skills and a passion for hitting goals while maintaining consistency and company integrity
• Solutions-oriented with a can-do, positive attitude; sees challenges as opportunities; “figure-it-out” mentality
• Acute ability to organize, manage, and prioritize responsibilities and requests
• Experience with a wide-range of multi-marketing channels and skills, including, but not limited to: Public Relations; SEO; digital/new media; advertising; print; copywriting; design/art direction; social media; direct mail
• Strong relationship, management, and leadership skills, inspiring team creativity

RESPONSIBILITIES

• Lead/oversee global marketing strategy
• Lead generation optimization for increased brand awareness and channel performance
• Develop and manage current and new marketing strategies that align with business goals to drive, deliver, and/or increase new customer acquisition, retention, and conversion; product awareness; and engagement with a strong ROI
• Leverage client, consumer, and industry insights and data
• Work within budgets and deadlines
• Ensure consistent messaging and branding across all campaigns
• Consistently brainstorm new ideas and approaches; Maintain a keen pulse on industry news, trends, and organizations and make appropriate strategy and recommendations; Conduct market and competitor analysis to identify challenges and opportunities for growth
• Develop, monitor, and analyze platform, channels, and campaigns using relevant KPIs, communicating activity and results on a daily, weekly, monthly, quarterly, and annual basis
• Prepare and present monthly performance reports for the COO

• Manage related vendor partnership(s), facilitating all projects, deliverables, and key timelines

Benefits

• Frequent interaction with the company principals

• The opportunity to implement new systems, processes, and ideas
• Competitive salary 
• Medical, Dental and Vision benefits
• Employment development opportunities
• Open PTO plan
• Paid company holidays
• Ability to work remotely from anywhere in the world
• Collaborative and energetic work environment with other motivated, career-driven professionals in a high-growth stage company
• Travel