Stackadapt

Senior Product Marketing Manager, Industry Verticals (US or Canada)

Job Description

As a Senior Product Marketing Manager at StackAdapt, you’ll lead a small Verticals team responsible for our industry product marketing. You’ll develop and execute go-to-market strategies across key industries including B2B, travel, healthcare, retail/CPG, political, automotive, and more. You will also personally lead our B2B industry marketing efforts. As a team, you’ll collaborate cross-functionally to craft powerful narratives and own product launches. 

This role is a unique opportunity to partner with our Advertising Technologies, Product, Sales, Engineering, and Enablement teams to shape our industry strategy and promote StackAdapt’s industry-specific products, solutions, and partnerships in the market. 

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.



What you'll be doing:
  • Lead and Mentor: Directly lead and manage a small team of product marketers, ensuring their growth and alignment with our goals.
  • B2B Vertical Expert: Act as our go-to expert in B2B marketing, developing strategies to drive growth in this key area.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team. 
  • Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
  • Competitive Analysis: Research industry trends and competitors, and position StackAdapt to stand out.
  • Sales Collateral: Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
  • Customer Insights: Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
  • Cross-Functional Collaboration: Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
  • Reporting and Metrics: Track KPIs, providing insights and recommendations to enhance our go-to-market impact.

    • What you'll bring to the table:
  • Experience Leading a Team: A track record of managing and mentoring a team of marketers.
  • 5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
  • Deep B2B Expertise: Passion for the B2B industry. 
  • Analytical Skills: Skilled in analyzing market trends and insights to inform strategy.
  • Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
  • Communication: Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
  • Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
  • Project Management: Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.

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