1password

Partner Marketing Manager - Managed Service Provider (MSP)

Job Description

We’re seeking a strategic and results-driven partner marketing leader to drive recruitment, enablement, and growth across the Managed Service Provider (MSP) channel and other strategic channel partners. In this role, you’ll leverage your expertise in partner marketing and channel development to design and execute impactful programs that attract, onboard, and empower partners to deliver measurable business outcomes. Reporting to the Sr. Manager of Channel Marketing, you will work closely with 1Password’s partner sales, global marketing, product marketing, and cross-functional teams to create campaigns that drive partner success and revenue growth.

This is a remote opportunity within Canada and the US.


Key Responsibilities:
  • Partner Recruitment & Growth: Develop and implement marketing programs to attract, onboard, and enable MSPs and other channel partners, driving partner engagement and activation
  • Joint Marketing Programs: Plan, design, and execute co-marketing initiatives, including to-partner and through-partner campaigns leveraging digital channels, events, and tailored content to drive demand generation, lead conversion, and revenue
  • Content Creation: Collaborate with internal teams to develop tailored marketing collateral such as whitepapers, blog posts, and webinars to support partner success.
  • Partner Event Support: Support the design and onsite execution of 1Password sponsorship for MSP and channel-focused events, in collaboration with the Director of Field & Corporate Events.
  • Enablement & Training: Partner with the Channel Enablement team to create and deliver training materials and activation resources for both internal teams and partner sellers.
  • MDF Management: Oversee the Market Development Funds (MDF) program, ensuring efficient allocation, ROI tracking, and compliance with program guidelines.
  • Performance Analysis: Measure the effectiveness of partner marketing programs, provide actionable insights, and report results through dashboards and summaries.
  • Stakeholder Engagement: Build and maintain strong relationships with internal teams and external partners, ensuring alignment on priorities and consistent communication of goals.

    • What we're looking for:
  • 6+ years of B2B MSP and VAR partner marketing experience, preferably within the SaaS or cybersecurity industry
  • Strong project management, and organizational skills with a track record of managing budgets, and multiple priorities.
  • A self-starter with a hands-on approach and entrepreneurial mindset who thrives in a fast-paced, collaborative environment.
  • Proven success in managing strategic partnerships and implementing successful marketing programs.
  • Deep understanding of partner demand generation, partner field marketing and partner event management.
  • Strong interpersonal and communication skills with the ability to build relationships with partners and internal stakeholders.
  • Proficient in leveraging analytics to measure campaign performance, optimize strategies, and demonstrate ROI.
  • Expertise in developing co-marketing strategies and managing cross-functional teams.

    • Why Join Us?
  • Impactful Work: Shape our partner marketing approach and help expand our presence within key markets.
  • Collaborative Team: Work in a dynamic, cross-functional team environment where new ideas are encouraged and valued.
  • Professional Growth: Opportunity to grow with a leading company and make an impact in a pivotal segment of our business.

    • Apply Now
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