33841644112 - Amazon PPC Specialist

Job Description

We are seeking an experienced Amazon PPC Specialist to manage and optimize our Amazon Advertising campaigns. This role requires extensive knowledge of Amazon PPC (Pay-Per-Click) advertising, including Sponsored Products, Sponsored Brands, and Sponsored Display.

The ideal candidate will focus on improving ad performance, reducing costs, and maximizing return on ad spend (ROAS).

Key Responsibilities:

Amazon PPC Campaign Management

• Plan, create, and manage Amazon Advertising campaigns across all ad types.

• Optimize bids, budgets, and keyword targeting to improve performance.

• Monitor ACOS, ROAS, CTR, and conversion rates to ensure campaign profitability.

Keyword Research & Optimization

• Conduct in-depth keyword research and implement negative keywords.
• Continuously optimize targeting strategies based on data analysis.

• Perform A/B testing to improve ad copy, placements, and performance.

Performance Tracking & Reporting

• Analyze and interpret advertising data to provide actionable insights.

• Generate weekly and monthly performance reports with key metrics.

• Identify trends and recommend improvements for ad strategy.

Competitor & Market Analysis

• Monitor competitors’ advertising strategies and adjust campaigns accordingly.

• Stay updated on Amazon PPC trends, algorithm changes, and best practices.
• Implement new strategies to maintain a competitive edge

Collaboration & Strategy Execution

• Work closely with the marketing and product teams to align PPC strategies.

• Collaborate on product launches, seasonal promotions, and sales events.

• Assist with budget allocation and ad spend planning.

Requirements

• 3+ years of hands-on experience managing Amazon PPC

campaigns.

• Proven track record of optimizing ad spend and improving ROAS.

• Deep knowledge of Amazon advertising tools, including Seller

Central & DSP.

• Experience with Amazon PPC software (e.g., Helium 10, DataDive).

• Strong analytical skills with proficiency in Google Sheets for data analysis.