Senior PPC Manager (Google)

Job Description

Admirals is a multi-licensed FinTech company headquartered in Tallinn, Estonia, with an international team of over 350 employees across 18 countries.

We are expanding our investment, trading, and educational offerings through a comprehensive marketing strategy, crafted and executed by a skilled team of professionals.

To strengthen that team, Admirals is seeking a Lead PPC Manager for Google.

Requirements / What you will require / Good-to-haves:

• 5+ years of experience in digital marketing and media buying, with a strong focus on performance marketing;
• Experience in UA and running successful advertising campaigns for at least one international market (e.g., UK, MENA) for a mobile app and desktop, including in-app, contextual, and media advertising;
• Proven experience in leading and managing a team;
• Hands-on experience with Optimization, Search query reports, Keyword Research etc.;
• Expertise in Google Ads, including Search, Display, and other related Google platforms;
• Advanced use of tools: Google Ads, Google Analytics, Business Manager, Semrush, Keyword planner, Hotjar, etc.;
• System approach to lead generation through paid channels (optimization of ads, creatives, landing pages), segment-focused approach;
• Focus on ROI, prioritize leads quality over quantity;
• Understanding of financial brokerage, investment, and educational products, customer behavior, and industry regulations is a great plus;
• Experience in tools for ad creatives (Figma, Canva) is a plus;
• Experience in using AI is a plus;
• Good command of English, both written and spoken, is essential. The role requires effective communication with internal teams, external partners, and global stakeholders. C1+ level is preferable.

Responsibilities:

• Lead and mentor a team of PPC specialists: This includes setting performance goals, providing regular feedback, and fostering a collaborative and high-performing team environment;
• Manage, and refine digital advertising campaigns predominantly on Google Search, while also leveraging other related Google platforms;
• Develop intricate models of ad buying on Google across different international markets, including the UK, LatAM, and the Levant/MENA to foster the growth of specific verticals and enhance our market presence;
• Deep dive into campaign analytics to derive data-backed decisions, ensuring optimal ROMI and LTV;
• Govern advertising budgets with a readiness to manage substantial funds;
• Develop and implement A/B testing strategies to optimize ad copy, targeting, and landing pages;
• Conduct competitor and target audience analysis to gain insights into market trends, customer behavior, and areas for improvement.

What we offer / What you will get:

Competitive salary based on experience and performance, which is subject to annual review;

• The work on cutting-edge international FinTech projects with a team of professionals;
• Opportunities for personal and professional growth;
• The ability to be flexible in your decision making;

Flexible hours and geos - work the way you feel comfortable, no 9-5 mentality.