Digital Marketing Manager (Shopify Experience)

Job Description

Work Arrangement: Fully remote, overlapping EST working hours
Job Type: Full-time
Work Schedule: 40 hours per week, Monday to Friday, 9:00 AM – 6:00 PM EST
Holiday Adherence: US Holidays

About the Company

We are an innovative startup revolutionizing hearing protection with our patented "transparency mode" technology, which allows users to seamlessly switch between hearing protection and clear environmental sound—without the need for electronics. Ideal for concerts, festivals, and professional environments, our cutting-edge product is set to dominate the $150M+ market in the EU and US, building on the success of leading competitors in the space.

Role Overview

We are seeking an experienced Digital Marketing Manager to lead the development and optimization of our digital presence. This is a key role, working directly with the CEO to establish and execute an ecommerce strategy from the ground up.

Key Responsibilities

Website Management & Optimization

• Oversee development partners to create a best-in-class ecommerce website.
• Design and execute A/B tests to improve conversion rates and user experience.
• Optimize all web touchpoints to drive growth and engagement.

Merchandising & Catalog Management

• Manage product catalog, taxonomy, and feed optimization.
• Coordinate with the marketing team to lead product launches and campaigns.

Tech Stack Development

• Evaluate, implement, and integrate new tools to build a robust ecommerce ecosystem.
• Ensure seamless integration with paid advertising channels and optimize attribution.

Data-Driven Decision Making

• Monitor and analyze ecommerce metrics, providing actionable insights for improvement.
• Regularly report on KPIs and drive data-informed strategies.

Cross-Functional Collaboration

• Align ecommerce initiatives with broader marketing and business goals.
• Collaborate with logistics partners to enhance customer satisfaction.

Requirements

Must-Have:

• 3-5 years of experience in DTC ecommerce management.
• Strong analytical skills and experience with ecommerce platforms and analytics tools (Shopify).
• Proven track record of improving conversion rates and user experience.
• Excellent project management and cross-functional collaboration skills.
• Entrepreneurial mindset and ability to adapt to a startup environment.

Nice-to-Have:

• Familiarity with emerging ecommerce technologies and tools.
• Passion for music, live events, or hearing protection innovations.

Benefits

• Competitive Compensation: Salary based on experience and skills.

• Remote Work: Fully remote work environment with flexible hours.
• Growth Opportunities: Direct mentorship from the CEO and involvement in scaling a high-growth brand.
• Professional Development: Access to resources and tools for continuous learning.

Our Recruitment Process

1. Application Submission
2. Screening Interview
3. Top-grading Interview
4. Skills Assessment
5. Final Interview with CEO
6. Job Offer
7. Onboarding

Ready to Join Us?
If you’re ready to make an impact in ecommerce at an innovative startup, apply now and take the next step in your career!