Product Marketing Associate

Job Description

Who We Are:
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/
YouTube Channel- https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:
HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:
We work at scale; our infrastructure handles  around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

Who You Are:
We’re seeking a dynamic Product Marketing Associate passionate about all aspects of product marketing including refining and optimizing marketing workflows; crafting, auditing, and improving help docs, and supporting cross-team and cross-department initiatives.

This pivotal role will serve as the cornerstone for ensuring our customers are equipped with clear, comprehensive guidance while concurrently fine-tuning our internal operations to amplify our marketing impact.


What You'll Be Doing:
  • Monitor and audit help documentation and feedback looking for ways to improve content.
  • Outline helpful video content to enhance help docs.
  • Work with other members of the Product Marketing team to have video content created.
  • Outline larger content initiatives that would benefit our customer base.
  • Work with Product Managers and Dev Team to facilitate the creation of documents as releases roll out.
  • Manage freelance content creators to assist in content creation at scale
  • Support product-related initiatives across internal teams.
  • Architect & execute split tests on product-related nurture campaigns.
  • Build and enhance Workflows that support cross-departmental initiatives.

  • What You'll Bring:
  • A deep and broad understanding of the HighLevel platform.
  • Enjoy writing about technical features in a way real users can easily understand.
  • Are highly organized with the ability to independently execute.
  • Ability to visualize issues from the perspective of our customers.
  • Ability to manage projects within the confines of specified budgets.
  • Ability to manage multiple projects simultaneously.
  • Detail-oriented and capable of producing a highly polished final product.
  • Clear communicator with exceptional written and collaboration skills.
  • Demonstrated experience translating complex concepts into easy-to-understand videos.

  • Experience/Education/Certifications Required:
  • At least one year of experience using HighLevel products and services.
  • At least one year of small/local business marketing experience.
  • At least one year of experience creating “how to”/help content.
  • Experience with video editing software (Camtasia, Screenflow, Capcut, Premier, Final Cut, etc.).
  • Experience with graphic design and photo editing tools (Photoshop, Canva, etc.)