*Our client is a B-Corp Certified, purpose-driven, healthy and sustainable snack company committed to creating delicious and nutritious snacks that fuel and inspire people.*
The Senior Key Account Manager is responsible for calling on, building business, and developing relationships with a designated group of Tier 1 Strategic accounts. This role is Customer facing and will drive the customer agenda and provide strategic and operational day-to-day leadership of the assigned customer. It will deliver results by influencing cross functionally and building effective customer relationships.
Key Accountabilities & Responsibilities:
Driving Strategic Sales growth for the company
Demonstrate and uphold the company's core values, mission, and vision.
Help to establish RESPECT and confidence with customers. Build and strengthen relationships across customers.
Educate customers on product attributes and benefits while displaying HUMILITY.
Build relationships within multiple levels of the customer organization. Develop and manage collaborative partnerships and ownership of joint business plans with key customers.
Develop and drive strategic plans to meet or exceed revenue goals. Have high engagement with customers to collaborate and partner during the planning process.
Provide key inputs for demand planning - own the bottoms-up forecast for the SOP process for each account owned. Properly manage forecasting on an accurate and consistent basis.
Compile and review quantitative sales data and react rapidly to changing trends or new competitive threats and opportunities. Have a close pulse on environment and proactively have plans to support customer and company brands.
Create and present customer specific presentations to support customer category growth and company growth, enabling them to tactically execute against plans.
Develop customer-specific programs to drive strong velocities.
Discover medium- and long-term opportunities. Offer solution based selling approach.
Ensure execution against planning tactics of:
Assortment: Close gaps/expand distribution on Priority Core and Innovation SKUs
Merchandising: Create in-store impact with disruptive off-shelf merchandising displays during key promo periods that support RNF strategies, tactics, and programs
Pricing/Promos: Work with retailers on pricing guidelines & guardrails as communicated through Sales Planning & Strategy (on everyday pricing and promoted)
Shelving: Work Closely with Category Management team to understand best shelving principles to share with retailers
Present all Innovation in a timely manner, creating plans for effective speed-to-market.
Collaborate on marketing programs with customer and Riverside Marketing team.
Effectively manage trade spend against assigned trade budgets.
Follow trade compliance and deduction support process. Manage trade payments and deductions in a timely manner.
Communicate account activity/results via internal processes.
Conduct quarterly business reviews with accounts. Send out monthly updates to both internal team and customer.