Scribd

Senior Growth Analyst, Marketing Campaigns

Job Description

About the Team
The mission of the business strategy & analytics team is to ensure the entire company understands business performance and trends, and to empower all business teams to make good decisions with data. 

We are seeking a talented Senior Growth Analyst to join our team, a role that will directly enable the success of our marketing campaigns across Scribd's three brands; Scribd, Slideshare and Everand. This position focuses on developing insights to optimize multi-channel campaigns, measuring their effectiveness, and driving growth across our subscription an ads-based business. This role will partner closely with our Product, Marketing, and Data Science teams to shape strategies that promote brand awareness, increase brand familiarity, and drive user acquisition through innovative marketing initiatives and effective measurement and analysis. 

About You
You are a highly motivated and analytical individual who loves solving ambiguous business problems. You thrive in a fast-paced and collaborative environment, where you can leverage your strong communication skills to effectively interact with executives, stakeholders, and cross-functional teams. You are a strategic thinker who can connect the dots between analytics and business goals to uncover biggest opportunities for growth and impact.


You Will:
  • Collaborate with growth product, marketing, and creative teams to establish new measurement frameworks, analyze and refine multi-channel marketing strategies, focusing on paid and organic campaigns. 
  • Evaluate the effectiveness of campaigns such as multi-channel brand campaigns. Including video, influencer programs, activation campaigns, and social content. 
  • Conduct in-depth analyses of campaign performance, measuring KPIs such as brand familiarity, user acquisition, and conversion. 
  • Provide actionable insights to stakeholders, informing optimizations for brand campaigns, our State of Reading Report, and influencer partnerships. 
  • Develop and maintain dashboards and reports and own communication of critical marketing metrics and campaign performance to team leads and executive stakeholders.
  • Work closely with engineering and data teams to ensure accurate and comprehensive data collection, campaign tracking, and integrity of marketing insights.
  • Partner with cross-functional teams to ideate, execute, and measure experiments, ensuring campaigns are data-driven and results-oriented. 
  • Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies.

    • You Have:
  • 3+ years of experience in growth analytics or marketing analytics, with a strong focus on multi-channel campaigns.
  • Expertise in data analysis and visualization tools such as SQL, Python, R, or Looker.
  • Solid knowledge of statistical concepts, including experimental design, hypothesis testing, regression analysis, and financial forecasting.
  • A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or Computer Science).
  • Understanding of measurement methodologies and reporting capabilities in ad platforms like Google Ads and Meta Ads a plus. 
  • Strong understanding of A/B experimentation, including designing and analyzing geo-lift tests.
  • Experience with attribution methodologies such as Marketing Mix Modeling (MMM), multi-touch attribution, or position-based attribution is a strong plus.
  • Exceptional communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations for technical and non-technical stakeholders.
  • Experience with agile workflows and collaboration across creative, engineering, and marketing teams.
  • A passion for analyzing user behavior and proven ability to combine marketing and campaign data with customer-level data to understand key drivers of performance.

    • Apply Now
    Job Summary

    Keller Executive Search

    Remote Social Media & Community Manager

    Our client, a renowned culinary publication, is currently seeking a dynamic and creative Remote Social Media & Community Manager to join their team.As a Remote Social;
    • USA Only
    • 5 days ago

    G P

    Customer Marketing Manager

    About the role G-P is looking for a strategic and hands-on Customer Marketing Manager to execute programs that drive customer engagement, retention, and expansion. Report;
    • USA Only
    • $77600-$96000
    • 8 days ago

    Hike

    Community Manager - Web3

    Why does your role matter? 🎖️Imagine a world where countless communities exist, but none truly feel like home. Now, imagine a community that resonates so deeply with its;
    • India
    • 5 days ago

    Maker Lab

    SEO Content Writer

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients fr;
    • United Kingdom Only
    • 4 days ago