Campaign Manager, Email Marketing & SMS

Job Description

Duties/Responsibilities:

Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with the customer lifecycle and predictive analytics strategies.

Establish targeting strategies based on customer segmentation and predictive analytics, ensuring precision in audience reach and engagement.

Proof and QA campaigns to ensure flawless execution with zero errors.

Perform extensive research and analysis of competitor programs to identify key areas of opportunity, including targeting strategies, promotional offers, and delivery timing.

Leverage marketing automation, CRM, and other eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to support and enhance campaign execution, with the goal of achieving a Monthly Recurring Revenue (MRR) of $40K+.

Analyze and track campaign data to identify trends, uncover opportunities, and optimize performance, aiming to achieve customer acquisition, conversion, and growth goals.

Build and maintain expertise in email design, product development, and platform use, becoming a go-to resource for the team.

Serve as the primary contact for your accounts, maintaining consistent communication through email, Slack, and video calls, with a minimum of 2-3 weekly touchpoints.

Work closely with the sales team to identify and streamline processes for acquiring ideal clients, ensuring a seamless transition and collaboration.

Required Skills/Abilities:

3+ years of experience in technical email marketing, preferably in e-commerce.

Proficiency in Klaviyo and/or other email and SMS marketing tools like Attentive, Postscript, eMarsys, DotDigital, and Mailchimp.

Experience managing lifecycle marketing programs with proven, measurable results.

Solid understanding of digital marketing principles, particularly email marketing best practices.

Strong verbal, interpersonal, and written communication skills, enabling clear and effective client and team interactions.

Exceptional organizational and prioritization skills, with the ability to think strategically, creatively, and analytically.

High attention to detail, committed to meeting deadlines and ensuring accuracy with minimal supervision.

Ability to independently resolve problems and roadblocks, knowing when to escalate issues as needed.

Positive attitude with the ability to thrive in a rapidly changing, ambiguous environment, requiring a scrappy approach.

Key Performance Indicators (KPIs):

Achieve a minimum Click-Through Rate (CTR) of 1%.

Maintain a Placed Order Rate of 0.05% or higher.

Keep churn under 5% of Monthly Recurring Revenue (MRR) per quarter.

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail?

Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.

Stage 2 (Take Home Assessment) -  This is designed to evaluate your ability to craft effective campaigns that drive engagement and conversions across both email and SMS channels.

Stage 3 (Hiring Manager Interview) - The first video interview with the hiring manager will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, team dynamics, and company roadmap.

Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.

Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $70,000 - $80,000 (commensurated with experience)

Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.

Flexible PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.

Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.