Growth Partners Marketing Manager

  • Ttec Digital
  • Verified

Job Description

Reporting to the Marketing Director, the Growth Partners Marketing Manager will be a key contributor in developing and executing a strategic marketing plan for our fast-growing CX technology partner ecosystem, with a focus on our growth partnerships including ServiceNow, Salesforce, Google, and NICE, among others. We are seeking an experienced B2B marketing professional with a proven track record leading or assisting in go-to-market strategy formation, development of partner marketing plans (campaigns, events, programs), partner program support and execution, partner communications and creating alignment with sales. You will have the opportunity to make a positive impact on our partners’ experience through direct interactions and communications.


What you'll be doing:
  • Contribute to the vision for a scalable partner marketing foundation during TTEC’s next phase of partner growth.
  • Co-create the business and marketing plans for our growing partnerships while aligning with sales, executive sponsors and industry leaders. 
  • Monitor and set KPIs measuring the success of the partnerships, ongoing campaigns, and joint marketing activities.
  • Collaborate with cross-functional teams to execute campaigns promoting co-branded solutions.
  • Work with the broader marketing team (demand gen, industry marketers, events team, PR and AR, and campaign managers) to ensure alignment with the overall go-to-market strategy.
  • Drive the creation of sales enablement collateral, marketing collateral, event strategy and digital campaigns to support joint initiatives.
  • Develop a keen understanding of partners’ communication channels, MDF processes and governance, sales structures and leadership vision.
  • Leverage and amplify TTEC’s global campaigns with and through our partner ecosystem.
  • Work with the partners’ Field and Partner teams to design sales acceleration programs and initiatives that enhance collaboration, innovation and rapport between sales teams.
  • Become a Customer Experience industry subject matter expert, keeping an eye on trends and innovation and competitive intelligence to best inform the strategy of joint initiatives

  • What you'll bring:
  • 10+ years B2B marketing experience
  • Experience working with partners in the technology industry (with preference for customer experience industry)
  • Expertise in planning integrated marketing campaigns with KPIs
  • Strong writing and PowerPoint skills
  • Familiarity working in a partner ecosystem developing joint marketing plans
  • Proven success in supporting pipeline development and optimizing returns
  • Experience leading annual planning, budgeting and reporting
  • Bachelor’s degree with preference for marketing, communications, or business degree