Lifecycle Marketing Specialist

Job Description

The Lifecycle Marketing Specialist will focus on executing and supporting marketing strategies that engage customers throughout their lifecycle, aiming to enhance retention, loyalty, and customer satisfaction.

Responsibilities

• Assist in the development and execution of lifecycle marketing campaigns to nurture and engage customers.
• Segment customer lists to tailor communications and optimize engagement strategies.
• Create and curate content for email and digital marketing initiatives aimed at various customer touchpoints.
• Monitor and analyze campaign performance metrics, providing insights for continuous improvement.
• Collaborate with cross-functional teams to align messaging and ensure a seamless customer journey.

Requirements

• 1-3 years of experience in marketing, preferably with a focus on lifecycle or customer engagement.
• Familiarity with email marketing platforms and CRM systems.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• Enthusiasm for learning about customer behavior and lifecycle marketing strategies.

Benefits

• Base salary + Bonus.

• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.