Senior Media Buyer - 33124086841
- Activate Talent
Job Description
Job Title: Senior Media Buyer
Job Type: Full-time/ Remote
Work Hours: EST working hours
Company Overview:
The company is a premium, all-natural beauty brand dedicated to creating high-performance, organic skincare and makeup products. With a commitment to clean beauty and sustainability, They blend science with nature to deliver luxurious formulations that enhance natural beauty.
Job Overview:
We are seeking a Senior Meta Media Buyer to lead and optimize paid media campaigns exclusively on Meta platforms (Facebook & Instagram). You will be responsible for strategizing, executing, and scaling ad campaigns to drive performance and maximize return on ad spend (ROAS). This role requires a strong analytical mindset, deep platform expertise, and a data-driven approach to digital advertising.
Responsibilities:
- Develop, manage, and scale paid media campaigns on Facebook and Instagram to drive customer acquisition and revenue growth.
- Conduct A/B testing on ad creatives, audience segments, and bidding strategies to optimize performance.
- Analyze campaign performance metrics and make data-driven optimizations to improve ROAS.
- Allocate and adjust budgets effectively to maximize efficiency and profitability.
- Stay updated with Meta’s algorithm changes, ad policies, and new advertising features.
- Work closely with the creative team to develop high-performing ad creatives and copy.
- Provide detailed performance reports and strategic insights to drive business decisions.
Requirements
- Proven experience in Meta (Facebook & Instagram) media buying with a daily ad spend of $50K-$300K.
- Deep understanding of Meta’s ad auction system, targeting options, and campaign optimization strategies.
- Strong analytical skills to interpret data, identify trends, and implement performance improvements.
- Experience with performance tracking, attribution modeling, and media buying tools.
- Ability to work in a fast-paced, performance-driven environment.
- Passion for digital advertising, testing new strategies, and staying ahead of industry trends.
