Sales and Marketing Specialist

Job Description

We seek an experienced and dynamic Sales and Marketing Specialist to join our client’s team. The ideal candidate will have a strong background in e-commerce marketing, specifically within the print-on-demand industry, and a proven track record of driving sales and increasing brand visibility. This role requires expertise in digital marketing strategies, social media management, email marketing, SEO, customer relationship management, and influencer marketing, including liaising with agencies representing influencers.

Job Responsibilities

• Develop and implement comprehensive sales and marketing strategies to drive traffic, increase conversions, and maximize revenue for the print-on-demand store.
• Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to ensure a high return on investment.
• Create, execute, and monitor email marketing campaigns, including newsletters, promotional offers, and product announcements.
• Oversee social media accounts, developing content strategies that engage followers, build brand awareness, and drive sales.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Optimize the Shopify store for SEO, ensuring all product listings, blog posts, and web pages rank highly on search engines.
• Develop and manage in-store promotions, including discounts, referral programs, and affiliate programs to attract and retain customers.
• Collaborate with the design team to create visually appealing marketing materials, including banners, ads, and social media posts.
• Develop and manage influencer marketing campaigns, including liaising with influencer agencies, identifying key influencers, and coordinating product promotions.
• Analyze sales data and marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed.
• Develop partnerships and collaborations with influencers, bloggers, and other relevant entities to expand brand reach.
• Handle customer relationship management, ensuring excellent customer service and promptly addressing any issues or inquiries.
• Monitor and report on industry trends and advancements, recommending new tools and strategies to stay ahead of the competition.

Requirements

• Proven experience as a Sales and Marketing Specialist, preferably in the e-commerce or print-on-demand industry.
• Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with marketing tools and platforms such as Google Analytics, Google Ads,
• Facebook Ads Manager, Mailchimp, Hootsuite, and similar.
• Experience with Shopify and its marketing integrations, apps, and tools.
• Experience in developing and managing in-store promotions, such as discounts, referral programs, and affiliate programs.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience in influencer marketing, including liaising with influencer agencies and coordinating product promotions.
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns and solutions.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Knowledge of design principles and experience working with graphic designers to create marketing materials.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in influencer marketing and managing affiliate programs.
• Familiarity with additional e-commerce platforms and tools.
• Knowledge of HTML/CSS for minor website updates and optimizations.
• Certification in Google Analytics, Google Ads, or other relevant marketing certifications.
• Experience with software and tools specific to sales and marketing, such as HubSpot, Klaviyo, SEMrush, Ahrefs, and Canva.

System Requirements

• At least 15mbps for the main internet and at least 10mbps for backup
• A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
• Note: Back-ups should still be able to function when there is a power interruption
• A webcam
• Noise-canceling USB Headset
• Quiet, Dedicated Home Office
• Smartphone

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.