Senior Experience Designer, Fieldbook (Retail Value Chain)

Job Description

High Alpha Innovation co-creates advantaged startups that solve compelling problems. Part strategic advisory, part venture builder, our team is a diverse mix of highly-experienced company creators, designers, and strategists who work with world-class entrepreneurs, corporations, and universities to build, invest in and scale venture studios and advantaged startups.

Fieldbook Studio is a $10 million venture-building studio powered by High Alpha Innovation, established to create successful B2B SaaS startups throughout Arkansas.
We drive economic impact by tapping into the state's talent and expertise, unlocking opportunities
for local founders.

As a Senior Experience Designer, your primary role will be to lead the design process from user research and conceptual wireframes to brand support and iterations from customer feedback. In collaboration with the rest of the Fieldbook Studio team, you will work to bring the company idea to life through human-centered design.

New-Co Creation

• Assist the Fieldbook Studio team in discovering underlying patterns and problems, with the ability to relate them to customers within the retail value chain, understand the underlying and sometimes hidden desires, needs, and challenges of end users 
• Support with the creation of design-research artifacts, such as user journey maps, user/buyer personas, low-fidelity prototypes and wireframes, and user requirement docs
• Iterate on the concept using feedback from customer interviews, being able to understand whether a solution solves the problem
• Participate in Sprint Week through co-creation of initial brand identity, sales and pitch decks, and mid-to-high fidelity product screens

Brand Creation

• Ideate and begin the naming process, working closely with team members to identify viable naming options for new companies
• Understand user/customer preferences for new brands: color psychology, brands they enjoy, things that will turn them off
• Create initial brand identity for new companies, including colors, typography, logos

New-Co Support

• Work with Fieldbook’s CTO to populate a design backlog for a new co-launch
• Work with Fieldbook’s EIRs and CTO to design the new co’s MVP focusing on both the UX and UI of the product
• Support Fieldbook EIRs by creating brand assets for newcos including, but not limited to, sales and pitch decks, signage, company stationary, marketing materials, and brand swag
• Iterate on Fieldbook’s product based on UI/UX feedback from customers

Skills Needed

• 5+ years of experience as a UX practitioner with a focus on customer discovery and research
• Keep a pulse on emerging cultural trends and technology, and hold a developed point of view about your work
• Proven ability to surface and articulate human-centered insight to answer business questions
• Ability to design storyboards and build and use prototypes to craft compelling stories to test and receive feedback on product direction
• Deep knowledge and expertise across design methodologies and clear dedication to being a champion of design and design thinking
• Ability to effectively communicate with team members and leaders who may not speak design natively
• Ability to intake insights and quickly move from wireframes to high-fidelity prototype
• Ability to juggle time and deliverables between different products at different stages
• Strong presentation skills with a creative and compelling storytelling style
• Proficient in design and prototyping tools like Illustrator, Figma, Invision, Photoshop, InVision, and InDesign
• Ability to travel (up to 25%)

Benefits

• Competitive salary plus equity plan
• Medical, dental & vision Insurance with employer HSA/FSA contribution
• Company paid STD/LTD and Life Insurance 
• Unlimited PTO plan to encourage a healthy work - life balance 
• Paid company holidays 
• 401k with company contribution
• Company provided laptop plus a monthly technology stipend to help cover additional working expenses 
• A collaborative, entrepreneurial environment with a proven venture studio playbook
• The opportunity to create, build and grow innovative products with world class founders

WHAT WE VALUE :

WE BUILD

We make decisions with imperfect information and quickly move forward. We take action. We are comfortable with discomfort, and we measure our results in terms of what we build.

WE ARE BOLD

We seek, uncover, and speak truth. We are endlessly curious, we dream big and we lead through vision. Our ideas change the world.

WE CREATE OPPORTUNITY

We aim to create as much opportunity for as many people as possible, and we believe startups are a powerful vehicle for doing so. By creating opportunity, we create joy for ourselves, our loved ones, our corporate partners, and if we’re doing it right -- the world.

EQUAL OPPORTUNITY EMPLOYER

High Alpha Innovation is an equal opportunity employer, and we value diversity at our company. We do not just accept diverse backgrounds, we celebrate them. Our company, the work we do, and our partners benefit from the value of a diverse team. No team member's value lies alone in their diversity, and because we value diversity so highly, we reiterate that all hiring and employment decisions are made on merit, performance, competence, and business needs. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.