Product Marketing Specialist

Job Description

bunny.net is where individual imaginations gather together to solve next-generation internet challenges. Join a team of experts and, together, help shape the future of the internet. Here, you'll do more than join something — you'll add something.

We're not just saying that, but our culture really hops. We have established values that enable our fluffle to grow stronger with each new team member who joins us: Relentless Innovation. Integrity. Impact. Kindness. Diversity. Transparency & open communication. We also believe "good" is not good enough, and we continue striving to keep pushing things to the next level by learning and improving every day. Oh, and did we mention that all our positions are 100% remote with a flexible working schedule? There's no need to relocate if you would like to join us, and you can carve out your own work schedule as well!

Product Marketing Specialist

We are looking for a Product Marketing Specialist to join our marketing team, to help promote our cutting-edge products and services. In this role, you will be responsible for crafting engaging content, developing compelling go-to-market strategies, and enhancing our brand visibility and market presence. You’ll play a key part in helping bunny.net reach its next stage of growth.

What will you do?

• Content Creation: Develop high-quality marketing collateral, including writing landing pages, product guides, blog posts, webinars, and case studies, to educate and engage our audience.
• Product Positioning: Develop and refine the positioning and messaging for all of bunny.net products, ensuring they resonate with target audiences and differentiate us in the market to help us reach more customers.
• Go-To-Market Strategy: Create and execute comprehensive go-to-market plans for new product launches, being part of the entire journey - from market research to pricing strategy and sales enablement.
• Cross-Functional Collaboration: Work closely with the product and sales teams to develop compelling marketing content that clearly communicates our vision and accelerates growth.
• Customer Insights: Deeply understand customer needs, pain points, and behaviors through market research and customer feedback, working closely with the product team.
• Competitive Analysis: Stay up to date with industry trends and monitor competitive products and services to identify opportunities and threats. Use this information to inform product strategies and market positioning.
• Analyze Performance: Track and evaluate the effectiveness of product marketing initiatives using KPIs. Use data-driven insights to optimize strategies and campaigns and continually improve the conversion funnel.

What will you bring?

• 4+ years of product marketing experience in the technology industry.
• Proven track record of successful product launches.
• Understanding of CDN and other cloud technologies.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Proven track record of developing successful product marketing strategies.
• Experience in content creation and marketing collateral development.
• Self-motivated and able to work effectively in a remote and fast-paced environment.

What will make us extra happy?

• Previous experience working with global, distributed teams and stakeholders.
• Experience with SEO and performance marketing principles.
• Ability to thrive in a startup culture and adapt quickly to changing priorities.
• Experience with developer marketing and ability to communicate technical concepts effectively.
• Familiarity with cloud infrastructure, edge computing, and web performance optimization.
• Development experience is a plus.

What is in it for you?

At bunny.net, we invest in you. We want to provide significant benefits while also helping you maintain a healthy work & personal life.

• A competitive salary. You can expect above-average industry salaries.
• 100% flexible working hours. Work from anywhere, at your own schedule.
• Medical, dental, and vision insurance covers you all over the world.
• Paid Time Off. Love visiting the seaside? No problem - us, too. We offer 25 days of paid vacation (plus your local public holidays on top).
• Parental Leave. Bonding with the little ones is super important, so we offer parental leave and flexible scheduling to ease your way into parenthood.
• Home Office Budget. We believe everyone is more efficient working in a comfortable office, and we're happy to help.
• Paid Sick Leave. Feeling ill? Take time off and get back to 100% without worrying about your finances.
• Mental Health Support. Feeling down? We've got your back. bunny.net provides mental health resources and help via our external partner.
• Educational Budget. Dedicated yearly learning and educational budget for books, seminars, and online courses.

We're ready if you are!