Senior Growth Marketing Manager

Job Description

🌍 Location

United Kingdom, fully remote 

£70,000 - £90,000 + equity

👉 Who we are

We’re a fully remote team of 50+ people building the market leading design system management platform 🚀 We are a “remote-first” and there’s no requirement for anyone to come into our London co-working space on a regular basis - more details on what remote-first looks like

zeroheight enables companies to document, maintain and scale their design systems – all in one central hub. Here is an example of Uber's design system site built with zeroheight. Join us on our mission to enable every product team in the world to ship magical user experiences 10x faster than today!

👈 Who you are

You’re an experienced Senior Growth Marketing Manager who has successfully managed and optimised digital marketing channels (paid, SEO, social) in a B2B SaaS company for many years. You're also analytical and have lots of experience using experiments/data to drive CRO, optimise campaigns and uncover new marketing channels.

📝 What you’ll do

📣 Own, manage and optimise execution and spend across all our existing digital marketing channels (paid, SEO, social)

You’ll be responsible for strategy and execution across all our digital channels – collaborating with many teams internally and externally to set budget, plan and execute campaigns, as well as optimise channel/campaign ROI and marketing budget effectiveness.

📊 Use experiments and data to test and find NEW digital marketing channels

Should we be advertising on Reddit? Industry newsletter sponsorships? You’ll work closely with our product marketing, marketing ops and data analysis teams to identify, budget for and test new channels using an experimental and data-driven approach.

📈 Drive Conversion Rate Optimization across all our marketing sites and landing pages

You’ll be responsible for driving collaboration internally to take our CRO to new levels by working closely with brand design, development and product marketing to ensure strong, consistent, high performing messaging, copy and UI across all marketing pages and creative ad touchpoints.

🦸‍♂️ Supercharge the reach and effectiveness of our content team

You’ll work in close partnership with content and product marketing to distribute content campaigns: identifying the best channels, supporting campaigns with paid promotion, and optimising content performance across all digital channels.

⚙️ Skills we believe you’ll need

If you don’t quite tick all these boxes but think you’ll be a great fit, we encourage you to apply anyway

• Senior growth marketing experience - likely means a senior job title and a good degree of autonomy
• Expertise running campaigns, managing budgets, and reporting and optimising ROI across most B2B digital marketing channels including SEM, PPC, SEO and social
• Many years experience in B2B SaaS digital marketing in a startup/scale-up environment
• Experience running data-driven channel experiments to test and find new effective marketing channels for a B2B SaaS company – and successfully finding new channels this way
• Ability to demonstrate previous results in optimising campaign performance – including across key paid ad and SEO platforms like Google, Meta, LinkedIn and SEMrush
• Experience collaborating closely with content marketing and product marketing teams
• Experience working with brand design / web developers, and other marketing departments to drive CRO improvements
• Experience with key marketing analytics and campaign reporting tools like Google Analytics/Data Studio, Meta Business Suite, LinkedIn Campaign Manager etc.
• Experience with CRM systems and marketing automation tools and tactics, as well as experience with lead scoring methodologies and collaborating with marketing ops

💪 Bonus skills

It would be great if you also tick some of these boxes

• Experience in our industry – working as a marketer in a design / dev / product tooling tech startup
• Basic web development knowledge is a plus, especially with Wordpress
• Experience with attribution modelling best practices, techniques and tools – as well as using event analytics tools like Amplitude / Mixpanel for reporting, analysis and running experiments
• Experience in advanced data analysis tools such as Hex and techniques such as A/B testing
• Experience managing and mentoring marketing team members, as well as experience working with 3rd parties such as ad agencies/contractors
• Experience with HubSpot and Amplemarket specifically as CRM/marketing automation tools
• Being up-to-date on all the latest best practices, including ways to use AI in digital marketing

Benefits 🥗

Find out more about our team and company perks here :)

More about zeroheight 🖼

We’re building the world’s UX infrastructure and lowering the barrier to creating great user experiences by enabling any company in the world to have a sophisticated design system. We’re allowing companies to design and develop user experiences in a much more systematic way and deliver high quality UX 10x faster.

We've built a design system documentation product people love and thanks to this we've grown through word-of-mouth to 1600+ customers including multiple Fortune 100s. We're the market leader in our category and have the backing of world-class investors like Tribe Capital, Y Combinator and Adobe. But design system documentation is just the beginning... we're now perfectly positioned to become the leader in DesignOps and transform how products are built 🚀

You can learn more on our About us page

🤝 Process

At zeroheight, we value efficiency and simplicity in everything we do, including our hiring process! Here’s how you can soon become a part of our team:

1. Submit your application ▶️ Kickstart your journey by applying and including a cover message where you briefly describe why you’re a great fit for this senior growth marketing role – use specific examples to highlight how your experience matches our requirements
2. Intro chat 👋 (30min, video call): If your experience and skills seem to align with our needs, we’ll arrange an introductory video chat to get to know each other!
3. Experience deep-dive 📚 (60min, video call): If we both feel there is potential for a great match, we’ll schedule a call to dig into your experience and overall skills and experience as a marketer. We’ll discuss some of the challenges you’ve encountered, campaigns you’ve run and the concrete results you’ve achieved in your career in paid, CRO, SEO and more.
4. Growth case study 🎬 (60min, video call): This will be an opportunity to dive deeper into your experience specifically as a data-driven senior growth marketer – you’ll take us through a brief case study example of a time you successfully uncovered a new B2B marketing channel for a company through testing and experimentation – how did you go about identifying a channel to test? What tests did you run / data did you use? What was the outcome? Etc.
5. Founders interview 🌱 (60min, video call): Finally, our founders and someone else from our leadership team will have a call with you and ask questions covering some of your career and experiences to get to know you as a person and what you value

If this role seems like a good fit, go ahead and apply! 👆

We look forward to meeting you and are really excited about the possibility of you joining us on the zeroheight journey 🚀

DEI statement 💖

At zeroheight we live and breathe our values, building an inclusive and diverse team is what makes us great. We are proud of the culture we’ve created and by embracing individuality we continue to add to our culture.

We look to hire the best, give an amazing experience throughout and we don’t discriminate against who or what you are. Our employees are encouraged to be their authentic selves, allowing us to celebrate our differences and learn from one another. All we ask is that you be yourself, love what you do and give 100%.

Take a look at our current DEI stats here.