Senior Sales Development Representative

Job Description

As one of our first Sales Development Representative (SDR), you’ll play a foundational role in driving our outbound sales strategy. You won’t just be generating and qualifying leads—you’ll be building the blueprint for our SDR function as we scale.

We’re looking for a self-starter who is intrinsically motivated to own, refine, and expand our outbound sales process. The ideal candidate is someone who thrives in a fast-moving environment, excels at uncovering high-value opportunities, and is ready to take the lead in building an SDR team around them.

If you’re excited by the prospect of laying the groundwork for a high-performing SDR function and growing into a leadership role, this is the opportunity for you.

What You’ll Do

Lead Generation & Prospecting

• Research and identify high-potential prospects across multiple industry verticals using tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, and more.
• Develop and execute outbound strategies—including cold calling, email outreach, and social selling—to generate high-value business opportunities.
• Qualify leads based on fit, interest, and potential value to build a high-quality sales pipeline.

Pipeline Development & Management

• Build and maintain a robust pipeline of engaged prospects through strategic outreach and follow-ups.
• Track all prospecting activities in our CRM (Attio) to ensure accuracy and transparency.
• Work closely with the sales team to optimize lead handoff and improve conversion rates.

Scaling the SDR Function

• Define best practices and processes to scale outbound sales efficiently.
• Collaborate with leadership to develop hiring and expansion plans for the SDR team.
• Help recruit, train, and mentor new SDRs as the team grows.

Market & Industry Insights

• Stay up to date with trends in media, advertising, and digital marketing to inform and tailor outreach strategies.
• Identify new markets and segments with untapped potential.

Collaboration & Reporting

• Partner with the Director of Partnerships (Australia-based) and the wider sales team to align on strategy and execution.
• Report on key metrics, including lead conversion rates, outbound efficiency, and pipeline health.

Continuously refine outreach techniques based on real-time feedback and data-driven insights.

Requirements

What We’re Looking For

Experience & Background

• 3+ years of experience in an SDR, lead generation, or outbound prospecting role.
• Proven success in building and scaling outbound pipelines in a high-growth environment.
• Experience in media, advertising, or tech-related businesses is strongly preferred.

Skills & Tools

• Proficiency with prospecting tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, Outreach, and CRM platforms like Salesforce or Attio.
• Strong verbal and written communication skills with the ability to build rapport and influence decision-makers.
• Ability to clearly articulate the value proposition of media and advertising solutions to potential partners.

Leadership & Mindset

• Self-starter with a founder’s mentality—driven to take ownership, solve problems, and create processes from scratch.
• High-growth mindset—eager to build, test, and refine strategies at speed.

Future leader—excited about the opportunity to hire, train, and lead a growing SDR team.

Benefits

Why Join Thanks?

Joining Thanks means becoming part of a Sydney-based, global-from-day-one, well-funded startup tackling one of advertising’s biggest challenges: ad fatigue. We’re redefining ad experiences with industry-leading engagement that not only captivates but also delights and rewards consumers.

Here’s why you’ll love working with us:

✅ Make an Impact – You’re not just joining a sales team; you’re building it from the ground up.
✅ Ownership Mentality – We empower our team to take initiative and drive results.
✅ Path to Leadership – This role is designed for growth. You’ll have the opportunity to scale the SDR function and take on leadership responsibilities.
✅ Competitive Package – We offer a strong salary, performance-based bonuses, and stock options to share in our success.
✅ Fast-Paced Growth – Thrive in an environment of rapid change, constant challenges, and endless opportunities.
✅ Comprehensive Benefits – Enjoy a benefits package designed to support your needs and wellbeing.
✅ Collaborative Culture – Work in an inclusive, creative team that values curiosity, transparency, and work-life balance.

We’re tackling big challenges, but we’re having fun doing it. If this sounds like you, let’s build something extraordinary together!