Amazon PPC Specialist

Job Description

Role: Amazon PPC Specialist
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $5 - $8 (Open to negotiation based on experience)

Lago is seeking a detail-oriented and results-driven Amazon PPC Specialist to join our growing marketing team. As the ideal candidate, you will have a deep understanding of Amazon Advertising and a passion for optimizing pay-per-click campaigns to drive sales and profitability. In this role, you'll be responsible for managing multiple Amazon PPC accounts, creating and implementing effective strategies that align with our business goals. Your analytical skills will be vital as you analyze campaign performance data to identify trends, insights, and optimization opportunities. You'll work collaboratively with cross-functional teams, including product management and sales, to align ad strategies with overall business objectives. Lago prides itself on cultivating a fast-paced yet supportive environment, where innovation and creativity are encouraged. As an Amazon PPC Specialist, you'll play a critical role in amplifying our online presence, enhancing customer acquisition, and ultimately contributing to the company's growth. If you are a highly motivated individual who thrives in a dynamic environment and is eager to make an impact through targeted advertising strategies, we want to hear from you!

Responsibilities

• Develop, implement, and manage Amazon PPC campaigns across various product categories.
• Conduct keyword research and analysis to identify high-performing keywords and phrases.
• Monitor and optimize campaigns on a daily basis to maximize ROI and achieve sales targets.
• Analyze campaign performance data to generate reports and insights for continual improvement.
• Collaborate with the product and marketing teams to align PPC strategies with overall business objectives.
• Stay up-to-date with Amazon advertising trends, policies, and best practices to ensure compliance and effectiveness.
• Test and optimize ad creatives, bidding strategies, and budget allocations to enhance campaign performance.

Requirements

• Proven experience in managing Amazon PPC campaigns with a strong track record of success.
• In-depth understanding of Amazon Seller Central and Amazon Advertising platforms.
• Strong analytical skills and experience with data analysis tools.
• Proficiency in Excel, including pivot tables and advanced functions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to thrive in a fast-paced and dynamic environment with minimal supervision.