Affiliate & Community Manager

Job Description

About Wati  

Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.

Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI. 

Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.

Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.

About the role

Wati is looking for a Affilates & Community Manager to build and nurture the brand's presence on social media and around the product community across the LATAM region. This role carries a high degree of ownership over demand generation through Affiliates and Influencers, which is the primary success metric for the position — in addition to strengthening relationships with customers, partners, and the internal team.

Responsibilities

• Lead demand generation through Affiliate and Influencer programs, including prospecting, activation, relationship management, and performance tracking (leads and conversions generated through these channels).
• Structure and scale the affiliate/influencer program, defining goals, commission structure (in partnership with Sales/Finance), and partner prioritization criteria.
• Plan and publish social content, including defining and executing the social media editorial calendar.
• Develop and run employee advocacy programs, encouraging employees to organically amplify the brand.
• Produce monthly performance reports for the community and affiliate/influencer channels, focused on demand generation metrics (leads, cost per lead, conversion) and optimization recommendations.
• Monitor brand mentions, interactions, and audience sentiment, responding in line with Wati's tone of voice.
• Collaborate with the Content & SEO, Performance Marketing, and Sales teams to ensure message consistency and integrate affiliate/influencer channels into the acquisition funnel.

Requirements

• Spanish or Portuguese speaker (required).
• Fluent English (required).
• Prior experience managing affiliate programs and/or influencer partnerships, with a focus on demand/lead generation (not just branding).
• Prior experience in social media management and/or community management.
• Analytical ability to turn affiliate/influencer and social media performance data into actionable reports and recommendations.
• Strong organizational skills to manage an editorial calendar, partner relationships, and multiple workstreams simultaneously.

Nice to have

• Prior experience building affiliate programs from the ground up (commission structure, tracking, partner onboarding).
• Experience with employee advocacy programs.
• Knowledge of B2B SaaS, martech, or WhatsApp Business/conversational AI.
• Experience with communities and partnerships across multiple Latin American markets.