PPC Specialist

Job Description

PPC Specialist (Google Ads & Paid Media) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSAs), Meta Ads, and landing page optimization for a rapidly growing multi-location home services business.

This is not a campaign monitoring role.

You’ll take ownership of paid media strategy, campaign execution, lead generation, budget optimization, and conversion performance across multiple markets. You’ll work closely with marketing leadership to improve lead quality, reduce acquisition costs, and maximize return on ad spend.

If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit.

What You’ll Own

Google Ads & Local Services Ads (LSAs)

• Manage Google Ads MCC accounts across multiple locations and service areas.
• Build, launch, and optimize Search campaigns.
• Manage Local Services Ads (LSAs) to maximize lead quality and visibility.
• Conduct keyword research, search term analysis, and negative keyword management.
• Optimize bidding strategies, audiences, ad copy, and campaign structure.
• Monitor daily budget pacing and campaign performance.
• Scale successful campaigns while reducing wasted spend.

Landing Page Optimization

• Design, build, and optimize landing pages using platforms such as:
• Unbounce
• Instapage
• Conduct A/B testing on:
• Headlines
• Forms
• Calls-to-action (CTAs)
• Layouts
• Improve conversion rates across service categories and locations.
• Launch new location-specific and service-specific landing pages.

Performance Analysis & Reporting

• Build weekly and monthly campaign performance reports.
• Track and analyze:
• Cost Per Lead (CPL)
• Cost Per Booked Job
• Conversion Rate
• Return on Ad Spend (ROAS)
• Identify trends, optimization opportunities, and performance issues.
• Provide actionable recommendations backed by campaign data.
• Present insights to leadership.

Meta Ads (Preferred)

• Build and optimize campaigns across:
• Facebook
• Instagram
• Develop audience targeting and retargeting strategies.
• Support lead generation, engagement, and brand awareness campaigns.
• Collaborate with creative teams to improve ad performance through testing and optimization.

What Success Looks Like

• Increased qualified lead volume across multiple markets.
• Reduced Cost Per Lead (CPL) and Cost Per Booked Job.
• Efficient budget management and allocation.
• Continuous testing and optimization of campaigns and landing pages.
• Data-driven recommendations that improve overall marketing performance.

What Makes You a Strong Fit

• Results-oriented and highly analytical.
• Comfortable managing multiple campaigns and markets simultaneously.
• Strong ownership mindset with minimal supervision.
• Excellent problem-solving and optimization skills.
• Data-driven decision-maker focused on business outcomes.
• Continuously learning and adapting to platform updates and industry trends.

Required Experience & Skills

Experience

• 3+ years of hands-on PPC management experience.
• Strong experience managing:
• Google Ads
• Google Search Campaigns
• Local Services Ads (LSAs)
• Experience managing multi-location or franchise-style advertising accounts.
• Experience working with Google Ads MCC structures.
• Hands-on experience with landing page platforms such as:
• Unbounce
• Instapage
• Experience managing significant monthly advertising budgets.
• Strong analytical, reporting, and optimization skills.
• Ability to independently identify issues and implement improvements.

Nice to Have

• Experience in:
• Home Services
• Plumbing
• HVAC
• Roofing
• Restoration
• Experience with Google Business Profile (GBP).
• Familiarity with:
• CallRail
• CallTrackingMetrics
• Experience with pay-per-lead platforms.
• Basic HTML/CSS knowledge.
• Experience using AI tools and marketing automation platforms to improve campaign performance.

What a Typical Day Looks Like

• Review campaign performance across multiple markets.
• Optimize bids, budgets, keywords, audiences, and ad copy.
• Monitor Local Services Ads performance.
• Analyze search terms and implement optimization opportunities.
• Launch and test new campaigns and landing pages.
• Conduct A/B tests to improve conversion rates.
• Build performance reports and recommend growth strategies.
• Collaborate with marketing leadership on campaign priorities.

In short: You’ll drive profitable lead generation by continuously optimizing paid media campaigns, improving conversion performance, and maximizing return on advertising spend.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Booked Job
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Lead Quality
• Budget Efficiency
• Campaign Scalability
• Landing Page Conversion Rate

Why This Role Stands Out

• Own paid media performance across multiple markets.
• Direct impact on lead generation and business growth.
• High-ownership, performance-focused environment.
• Opportunity to work with modern advertising platforms and optimization tools.
• Long-term career growth into:
• Senior PPC Specialist
• Performance Marketing Manager
• Growth Marketing Manager
• Head of Paid Media

Interview Process

1. Application Review
2. Spark Hire Intro Video (3–5 minutes)
3. Client Interview
4. Offer & Onboarding

What Happens After You Apply

After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.

Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, walk us through your paid media experience, discuss campaigns you’ve managed, explain how you’ve optimized Google Ads or Local Services Ads, and share examples of improving lead generation and ROAS. Your video will be reviewed by the hiring team before moving to the client interview.

You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.

Apply Now

If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing performance for a growing multi-location business.