Social Media Manager

Job Description

Social Media Manager (Organic Growth, Community Engagement & Content Strategy) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Social Media Manager to lead organic growth, content publishing, and community engagement across major social media platforms.

This is not a content scheduling role.

You’ll be responsible for building engaged communities, increasing organic visibility, maintaining brand voice, and turning content into meaningful conversations that drive audience growth and engagement.

You’ll work closely with marketing, content, and leadership teams to ensure content reaches the right audience, sparks interaction, and strengthens the brand across every platform.

If you’re passionate about organic social growth, understand platform algorithms, and enjoy building active online communities, this role is an excellent fit.

What You’ll Own

Content Publishing & Scheduling

• Publish and schedule content across:
• Instagram
• TikTok
• YouTube
• Facebook
• LinkedIn
• Optimize:
• Posting schedules
• Content formats
• Captions
• Platform-specific best practices
• Maintain organized weekly and monthly content calendars.
• Ensure consistent publishing across all channels.

Community Management

• Respond to comments, direct messages, and audience interactions.
• Engage actively during the critical first hour after publishing content.
• Foster conversations that strengthen audience relationships.
• Increase:
• Comments
• Shares
• Engagement
• Community participation
• Build meaningful relationships with followers through proactive interaction.

Brand Voice & Copywriting

• Write compelling, platform-specific captions and post copy.
• Maintain a brand voice that is:
• Conversational
• Engaging
• Professional
• Authentic
• Adapt messaging based on audience behavior and platform trends.
• Ensure consistency across all communication.

Organic Growth Strategy

• Develop strategies to increase:
• Organic reach
• Audience engagement
• Follower growth
• Brand visibility
• Monitor content performance and identify opportunities for improvement.
• Stay current with:
• Platform algorithm updates
• Emerging trends
• Viral content formats
• Continuously refine content strategies using performance data.

Content Planning & Campaign Execution

• Manage:
• Weekly content calendars
• Campaign schedules
• Product launches
• Promotional initiatives
• Coordinate with marketing and creative teams to align content with broader business goals.
• Ensure deadlines and publishing schedules are consistently met.

What Makes You a Strong Fit

• You care about engagement—not just posting content.
• You naturally build conversations and online communities.
• You’re creative, proactive, and highly organized.
• You understand audience behavior across different platforms.
• You balance creativity with consistency and execution.
• You take ownership of audience growth and brand engagement.

Required Experience & Skills

Experience

• Proven experience as a:
• Social Media Manager
• Community Manager
• Organic Growth Specialist
• Experience managing multiple social media platforms simultaneously.
• Demonstrated success growing social channels organically.

Core Skills

• Strong copywriting and caption-writing abilities.
• Experience with:
• Community management
• Audience engagement
• Content scheduling
• Social media analytics
• Strong understanding of:
• Platform algorithms
• Viral content trends
• Engagement optimization
• Experience using tools such as:
• Meta Business Suite
• Buffer
• Hootsuite
• Later
• Sprout Social
• Similar scheduling and analytics platforms
• Comfortable working in fast-paced, real-time environments.

Nice-to-Have

• Experience working with:
• Content creators
• Media brands
• SaaS companies
• Consumer brands
• Experience growing large social media communities organically.
• Understanding of:
• Short-form video trends
• Audience psychology
• Creator-led growth
• Basic experience using:
• Canva
• Video editing tools
• Social media reporting dashboards

What a Typical Day Looks Like

• Schedule and publish content across multiple platforms.
• Monitor posts and respond to comments and messages.
• Engage with audiences during peak engagement windows.
• Write and optimize captions and post copy.
• Update content calendars and campaign schedules.
• Review engagement metrics and identify growth opportunities.
• Collaborate with internal teams on upcoming campaigns.

In short: You transform content into engaged communities by creating meaningful conversations, increasing organic reach, and strengthening brand presence across multiple social platforms.

Key Metrics for Success (KPIs)

• Consistent, on-time content publishing.
• Growth in:
• Engagement
• Comments
• Shares
• Followers
• Fast response times to audience interactions.
• Increased organic reach and visibility.
• Strong community engagement quality.
• Continuous improvement in content performance.

Why Join Us?

• High ownership over brand voice and community engagement.
• Direct impact on audience growth and brand awareness.
• Creative freedom within a structured marketing strategy.
• Opportunity to shape multi-platform organic growth.
• Collaborative remote environment aligned with U.S. business hours.
• Career growth opportunities into:
• Senior Social Media Manager
• Community Lead
• Content Strategist
• Growth Marketing Manager

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Recruiter Interview
4. Practical Task (1-Week Content Calendar + Sample Captions)
5. Client Interview
6. Offer & Onboarding

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about organic social media growth, love building engaged online communities, and know how to turn great content into meaningful conversations, we’d love to hear from you. Apply today and help shape a brand’s voice while driving engagement, visibility, and long-term community growth.