Digital Marketing & Website Specialist (027-1082)

Job Description

​​Looking for Philippines-based candidates

Job Role: Digital Marketing & Website Specialist

Compensation range: $2,000 AUD - $2,500 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: More than a racecourse, we are a destination where world-class thoroughbred racing, exceptional hospitality, and unforgettable events come together. Set at the iconic Corbould Park, the club has been at the heart of the Sunshine Coast community for decades, delivering an exciting calendar of race meetings alongside premium dining, corporate functions, weddings, and social celebrations. Combining a rich racing heritage with modern facilities and a commitment to creating memorable experiences, the club welcomes racing enthusiasts, event guests, members, and visitors alike to enjoy vibrant entertainment, outstanding service, and one of Queensland's premier lifestyle and sporting venues.

Role Overview: You will be responsible for driving the technical performance, optimisation, and digital infrastructure that powers the company’s marketing and customer experience. Working closely with the Head of Marketing & Customer Experience, this role ensures the club's website, ticketing platform, search visibility, marketing automation, analytics, and customer database operate seamlessly to deliver a high-performing digital journey from first interaction through to ticket purchase, membership, event attendance, and customer retention. Bringing critical digital capabilities in-house, the role combines website development, technical SEO, CRM management, paid search, performance reporting, and lifecycle marketing to support the club's racing calendar, hospitality offerings, memberships, functions, and major events. This is an ideal opportunity for a hands-on digital specialist who enjoys both building and optimising digital experiences, is confident working within WordPress, and is passionate about using technology, data, and automation to improve customer engagement and commercial outcomes.

Key Responsibilities: 

Website Development & Management

• Independently develop, maintain and optimise the company's WordPress website without reliance on external agencies.
• Build and customize website themes, templates, landing pages and plugins.
• Manage website integrations, troubleshooting, hosting coordination, security, backups and uptime monitoring.
• Continuously improve website usability, customer experience and conversion performance.
• Ensure website content remains accurate, current and aligned with marketing campaigns and business objectives.

Technical SEO & Website Performance

• Lead all technical SEO initiatives including site architecture, page speed optimisation, Core Web Vitals, schema markup, crawlability, indexing and error resolution.
• Execute on-page SEO best practices including metadata, heading structures, internal linking and image optimisation.
• Monitor website health and search performance using Google Analytics 4 and Google Search Console.
• Research and implement emerging AI-powered technologies and automation opportunities that enhance marketing performance and operational efficiency.

Ticketing & Digital Sales

• Build, manage and optimise ticketing across memberships, sponsorships, racedays and events using Flicket.
• Maintain consistency between the website and ticketing platform, ensuring accurate pricing, branding, content and customer purchase journeys.
• Manage ticket hierarchies and sales configurations throughout campaign lifecycles.
• Monitor ticket sales performance and provide actionable reporting and recommendations.

Marketing Automation & CRM

• Build and manage lifecycle marketing journeys within Braze, including welcome series, membership renewals, win-back campaigns, birthday offers, event reminders and post-event communications.
• Develop and deploy segmented EDM and SMS campaigns based on marketing briefs.
• Personalise communications using Liquid templating and customer data.
• Maintain CRM database integrity through data cleansing, deduplication, subscription management and deliverability best practices.
• Manage and validate integrations between Flicket and Braze, ensuring customer data remains accurate and complete.

Paid Search & Analytics

• Build, manage and optimize Google Ads campaigns, including remarketing strategies.
• Maintain Google Analytics 4, Google Tag Manager, conversion tracking, event measurement and marketing pixels.
• Produce regular reports on website, campaign and customer performance, providing insights and recommendations for ongoing optimisation.

Digital Presence & Listings

• Maintain the company's digital listings across tourism and third-party platforms including Google Business Profile, Australian Tourism Data Warehouse (ATDW), TripAdvisor and strategic partner websites.
• Ensure all listings remain accurate, consistent and reflective of current events, offerings and branding.

Collaboration

• Work closely with the Head of Marketing & Customer Experience to deliver digital marketing initiatives that support commercial objectives.
• Partner with internal stakeholders to ensure campaigns are technically delivered on time and to a high standard.
• Provide technical expertise and recommendations that improve customer experience and digital performance across the organisation.

Requirements

Required Skills and Qualifications:

Must Have’s

• Demonstrated experience developing and maintaining WordPress websites, including HTML, CSS and PHP.
• Strong understanding of technical SEO and on-page SEO best practices.
• Advanced experience with Google Analytics 4, Google Tag Manager, conversion tracking and Google Search Console.
• Working knowledge of Google Ads campaign management and optimisation.
• Experience using Braze or a comparable marketing automation platform to build customer journeys and lifecycle campaigns.
• Strong understanding of CRM management, customer segmentation and database hygiene.
• Graphic design capability using tools such as Adobe Creative Suite or Canva.
• Excellent written and verbal English communication skills.
• Ability to work collaboratively during Australian Eastern Standard Time (AEST) business hours.
• Highly organised with exceptional attention to detail and the ability to manage multiple projects simultaneously.

Nice to Have

• Experience managing Meta Ads campaigns.
• Experienced using Monday.com or similar tools
• Knowledge of APIs, webhooks and marketing platform integrations.
• Experience with Braze Web SDK implementation.
• Experience within hospitality, events, sport, entertainment or membership-based organisations.

Key Performance Indicators

Success in this role will be measured by:

• Website performance, speed, security and uptime.
• Growth in organic search visibility and website traffic.
• Improved website conversion rates and digital customer experience.
• Accuracy, consistency and conversion of ticketing pathways.
• Timely delivery and performance of EDM, SMS and marketing automation campaigns.
• Database health, data integrity and CRM reliability.
• Effectiveness of paid search campaigns and marketing attribution.
• Quality of reporting, insights and optimisation recommendations.
• Positive feedback from members, guests and internal stakeholders.
• Contribution towards the Marketing & Customer Experience team's commercial objectives.

Work Health & Safety

All employees are expected to:

• Follow the company's Work Health & Safety policies, procedures and safe work practices.
• Comply with all reasonable safety instructions provided by supervisors and management.
• Immediately report hazards, incidents or unsafe conditions.
• Conduct work in a manner that protects the health and safety of themselves and others.

Our Values

We are guided by four core values:

• Honesty – We act with integrity, build trust and communicate openly.
• Collaboration – We work together and support one another to achieve shared success.
• Enjoyment – We create a positive environment where people enjoy coming to work.
• Excellence – We continually improve, embrace learning and strive to deliver exceptional experiences for our members, guests and community.

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)