Sr. Analyst, Marketing Operations

Job Description

Spreetail is seeking a Senior Analyst to join our Marketing Operations team. In this role, you will continuously innovate our marketing analytics, ensuring all processes and tools are well-documented and supported through training. If you are passionate about automating tools and reducing errors while cross-collaborating, keep scrolling.

How you will achieve success:

Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling. 

Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations. 

Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).

Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics. 

Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years. 

What experiences will help you in this role:

Bachelor’s degree in Economics, Finance, Business, Statistics, Mathematics, Computer Science, or a related field.

2-5 years of experience in business analytics; Including SQL and Excel as well as data visualization tools (PowerBI, Tableau, etc.).

Experience with scripting languages (Python, R).

Advanced problem-solving skills with the ability to interpret complex data and deliver actionable insights in business terms (increased revenue, reduced costs, mitigated risk).

Strong numerical and analytical aptitude and high proficiency in creating and managing advanced models.