Healthcare Account Director

Job Description

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

As an Account Director in the Healthcare division, you lead strategic client accounts for brands navigating one of the most regulated and relationship-driven industries in marketing. You own the strategy across your portfolio — connecting paid, owned, and earned channels to the business outcomes that matter most to healthcare clients: patient acquisition, lead volume, compliance, and growth. You lead cross-functional teams with confidence, serve as a trusted marketing partner to your clients, and bring the kind of healthcare-specific context that makes the difference between generic recommendations and advice clients actually act on. You're building the skills and portfolio that define what senior client leadership looks like in healthcare at Power Digital.

As an Account Director, you’ll be responsible for working with clients in the Healthcare division. You will have a broad background with hands-on experience across digital marketing channels and tools. You will help drive performance through integrated marketing tactics across paid, owned and earned channels. As a strategic marketing partner, you will guide clients on how marketing tactics can support business goals and outcomes.

As an Account Director, you will lead cross-functional account teams and work closely with Account Managers and channel specialists to optimize performance, identify growth opportunities and strengthen client relationships. In collaboration with internal teams, they will support service expansions, contribute to developing and testing roadmaps and help guide tactical pivots when necessary.

This is an exciting opportunity for a strategic digital marketer looking to grow client partnerships and lead impactful marketing initiatives.

Key Responsibilities:

• Client-centric Communication: Builds strong relationships with client stakeholders through proactive communication, regular business reviews and strategic discussions focused on performance, client sentiment and business goals.
• Marketing Strategy: Leads cross-functional account teams in developing and executing integrated marketing strategies across paid, owned and earned channels to meet or exceed client business objectives. Demonstrates proficiency in cross-channel media planning, testing roadmaps and connecting audience, service lines and media strategy.
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics platforms, including tools such as Google Analytics and Looker Studio, to identify strategic opportunities and performance insights. Translates findings into clear recommendations, actionable next steps and concise client reporting.
• Measurement Frameworks: Utilizes multiple data sources and attribution methodologies to guide strategic decision-making, budget allocation and campaign optimization. Understands how to prioritize business metrics and validate performance trends through data analysis and testing methodologies.
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Existing Account Manager Support: Partners with Account Managers to provide coaching, strategic guidance and feedback that supports strong client communication, execution quality and professional growth.
• Client Portfolio: Manages a diverse set of clients with $100k-$125k target in monthly recurring revenue
• Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines. Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the presentation and proposal development alongside the Account Manager to extend client partnerships. Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships.
• Own the strategic coaching and development of Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
• Scale team capability and consistency, reinforcing shared expectations across accounts, and balancing client demands with team capacity to drive sustainable performance.
• Department Operations: Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
• Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes

Role Requirements:

• Bachelor's Degree in Marketing, Communication or related discipline
• 6+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Strong understanding of paid media, particularly Google Ads and Meta Ads
• Working knowledge of SEO, Analytics, and Creative workflows and deliverables

• Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
• Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal

• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with director-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
• Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Key Performance Indicators (KPIs)

• Division ETCR or Expansion to Churn Ratio (as established quarterly)
• Division Team Retention Rate of 90%+
• Client Retention Rate of Book of 96%+
• Deliverable timeliness: 95% on time delivery
• NPS for Account Director Portfolio (8 or above)
• MRR: $100k+ monthly revenue

Most Important Things (MITs)

• Coach Account Managers and Resource Team leads on connecting channel execution to client business outcomes, with a focus on building confidence and quality in client-facing work.
• Lead integrated marketing strategy across your assigned accounts, ensuring performance against client KPIs and clear, consistent communication of results to clients.
• Own the renewal process for your client portfolio — initiating conversations 90 days out, preparing the presentation and proposal alongside the Account Manager, and proactively identifying service expansion opportunities before contract expiration.