Media Buyer - B2B Performance Marketing

Job Description

ABOUT AI ACQUISITION

We help entrepreneurs, founders, agencies, and small businesses start and scale AI-powered businesses. We don't just advise — we build our clients' entire growth infrastructure, including funnels, advertising, and AI platforms. $50M+ ARR, scaling fast, extremely execution-heavy.

THE WORK

This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role.

Success here is not measured by clicks or impressions. It's measured by booked calls and qualified sales opportunities. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks.

You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed.

HOW WE WORK

• Pipeline accountability, not vanity metrics
• Transparent reporting — you explain what's working and why, with data behind every recommendation
• Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively
• Small senior team, direct line to operators, zero bureaucracy

WHAT YOU'LL ACTUALLY DO

• Build, launch, and manage B2B Meta ad campaigns end to end
• Own targeting, budget allocation, and ongoing optimization
• Draft and create direct-response static and video ad concepts
• Report weekly on performance with clear, data-backed recommendations
• Iterate quickly based on what the data shows — not personal preference
• Collaborate with the creative and growth teams on testing roadmaps

Requirements

WHAT WE'RE LOOKING FOR

Must-have:

• Proven experience running B2B Meta ad campaigns end to end — strategy, targeting, budget, optimization
• A track record of generating booked calls or qualified sales opportunities — not just traffic or engagement metrics
• Ability to provide transparent, data-backed reporting and clear optimization recommendations
• Proven ability to draft, write, create, and publish compelling direct-response static and video ads
• Comfortable in a fast-paced environment — can take and give feedback constructively

Strong signals:

• Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires)
• Experience across multiple B2B client accounts simultaneously
• Has built or owned a reporting dashboard tying spend directly to pipeline outcomes
• Can show specific before/after optimization decisions with named results

Not the right fit for:

• B2C/DTC-only media buyers with no B2B experience
• Pure creative people with no media buying or spend management experience
• Pure media buyers who have never personally written or built an ad
• People who report on CTR/impressions without connecting to pipeline or revenue

Benefits

BENEFITS

• Fully remote
• Direct access to founders and CMO
• Real budget, real spend, real pipeline accountability

HOW TO APPLY

Share 2–3 B2B Meta ad campaigns you've personally run end to end. For each, tell us:

• The B2B offer/audience
• Pipeline outcome (booked calls, qualified opportunities — not just CTR/CPM)
• One ad you personally wrote or created for that campaign

Applications without specific pipeline outcomes will not be considered.