Meta Ads Specialist (Facebook Ads) (021 - 1026)

Job Description

​​Looking for Philippines-based candidates

Job Role: Meta Ads Specialist (Facebook Ads)

Compensation range: $1,500 - $3,000 AUD  Monthly

Engagement type: Independent Contractor Agreement | Full-time

Work Schedule: This role is expected to align with the AU business hours (approx. 8 AM - 4 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are:

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is:

A fast-growing property and homeownership solutions company focused on helping individuals and families transition from renting to owning their own homes through innovative, no-deposit or low-deposit pathways. 

Role Overview:

We are seeking a highly experienced Meta Ads Specialist to manage and optimise Facebook and Instagram advertising campaigns for a repeat client. This is a performance-driven role focused on strategy, execution, and continuous optimisation of paid social campaigns.

The ideal candidate will have proven hands-on experience managing Meta Ads accounts, staying up to date with platform changes, and delivering measurable results across lead generation and conversion campaigns.

Key Responsibilities: 

• Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns
• Develop and execute performance-driven paid social strategies
• Continuously monitor, optimize, and improve campaign performance (CTR, CPL, ROAS)
• Conduct A/B testing for creatives, audiences, and ad placements
• Manage ad budgets efficiently to maximize ROI
• Provide insights, reporting, and recommendations based on campaign data
• Collaborate with internal stakeholders on marketing direction and campaign goals
• Ensure ads comply with Meta advertising policies and best practices
• Stay updated with Meta platform updates, algorithm changes, and new features

Requirements

• Proven experience as a Meta Ads / Facebook Ads Specialist
• Strong portfolio or case studies demonstrating campaign performance
• Deep understanding of Meta Ads Manager, pixel tracking, and conversion optimization
• Should have CAPI experience. (Server conversions not just pixel)
• Experience in lead generation and/or direct response campaigns as the client really wants someone who understands lead gen, not so much purchases. It's a service not a product 
• Up-to-date knowledge of Meta platform changes and advertising trends
• Experience in lead generation and/or direct response campaigns
• Strong analytical skills and ability to interpret campaign data
• Ability to manage budgets and optimize for performance outcomes
• Excellent communication and reporting skills
• Must have proven Meta platform experience, up-to-date with changes, portfolios/case studies required. 

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)