Performance Marketing Manager
- Pavago
- Remote Colombia
Job Description
Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)
Location: Remote
Job Type: Full-Time
Working Hours: U.S. Time Zones
About the Role
We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.
This is a hands-on, execution-focused role where you will directly impact:
- Lead generation
- Paid media performance
- Funnel optimization
- Budget efficiency
- Revenue growth
You will manage campaigns across:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter), Reddit, TikTok
- Emerging paid acquisition channels
If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.
Key Responsibilities
Paid Media Strategy & Campaign Execution
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok, Reddit, X (Twitter)
- Develop full-funnel B2B lead generation strategies.
- Own campaign setup including:
- Account structure
- Audience targeting
- Conversion tracking
- Creative direction
- Write and test high-converting ad copy and creatives.
- Align messaging across:
- Paid media
- Landing pages
- Content funnels
Optimization & Scaling
- Monitor campaign performance daily and optimize proactively.
- Improve key metrics:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rates
- Run structured A/B tests across:
- Ad creatives
- Headlines
- Audiences
- Bidding strategies
- Landing pages
- Identify and scale profitable acquisition channels.
- Stay updated on:
- Platform algorithm changes
- Attribution updates
- Privacy regulations
Analytics, Attribution & Reporting
- Track performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Platform dashboards
- Audit and troubleshoot:
- Pixel setups
- Conversion tracking
- Attribution models
- UTM structures
- Build reports focused on:
- Insights
- Trends
- Optimization recommendations
- Revenue impact
- Translate data into actionable growth strategies.
Funnel & Conversion Optimization
- Analyze funnel drop-offs and user behavior.
- Improve landing page conversion rates and UX.
- Optimize retargeting and audience segmentation strategies.
- Focus on both lead quality and acquisition efficiency.
Cross-Functional Collaboration
- Partner with:
- Marketing
- Sales
- Content teams
- Designers
- Provide creative and messaging feedback based on performance data.
- Contribute to broader:
- Growth marketing
- Demand generation
- Revenue initiatives
Requirements
Must-Have
- 3+ years of hands-on experience in performance marketing or paid media.
- Proven experience managing:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Strong background in B2B lead generation.
- Deep understanding of:
- PPC strategy
- Audience targeting
- Retargeting
- Funnel optimization
- Attribution models
- Advanced experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion tracking setup
- Ability to independently:
- Build campaigns
- Launch tracking
- Optimize performance
- Report results
- Strong ad copywriting and testing skills.
Nice to Have
- Experience with:
- HubSpot
- Salesforce
- Marketo
- Experience managing:
- Multiple accounts
- Large advertising budgets
- Certifications in:
- Google Ads
- Meta Ads
- Familiarity with:
- Canva
- Adobe Creative Suite
- CRO tools
What Success Looks Like
- Reduced cost per lead (CPL) and cost per acquisition (CPA).
- Improved ROAS and campaign efficiency.
- Consistent pipeline and lead growth.
- Strong attribution accuracy and reporting clarity.
- Scalable campaigns across multiple channels.
- Fast testing and iteration cycles.
Key Metrics (KPIs)
- Click-Through Rate (CTR)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Lead and revenue growth
- Budget efficiency
Why Join Us?
- Full ownership of paid acquisition strategy and performance.
- Opportunity to scale campaigns across multiple platforms.
- High-impact, performance-driven marketing environment.
- Strong focus on testing, experimentation, and measurable growth.
- Career growth into:
- Growth Marketing Lead
- Head of Paid Media
- Demand Generation Manager
- VP of Growth
Interview Process
- Application Review
- Initial Interview
- Technical Interview (Campaign & Strategy Deep Dive)
- Final Interview with Leadership
- Offer & Background Verification
Apply Now
If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.
