Marketing Manager (U.S. Law Firm)

Job Description

Job Title: U.S. Law Firm Marketing Mandarin

Type: Independent Contractor (with potential for long-term engagement)

Location: Remote (Asia - Philippines, Indonesia, Taiwan & Singapore)

Position Type: Full-time, Virtual

Who We Are

The Law Offices of Sabrina Li, P.C. is a leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa, and Central and South America. We are dedicated to helping individuals, families, and businesses navigate complex legal challenges with skill, compassion, and integrity.

We are proud to be recognized as a 2025 Inc. Best Workplaces honoree, a distinction that reflects our intentional investment in our people and workplace culture. Our firm prioritizes professional development, clear career pathways, and a culture of accountability and respect — creating a workplace where high performers can build meaningful, long-term careers.

As the firm continues to scale, we are seeking a senior marketing professional who understands how law firms grow, how to manage people and systems, and how to turn marketing into a predictable business engine.

About the Role

We are seeking an experienced Marketing Manager to lead and oversee the firm's marketing function. This role combines strategy, execution, and people management.

You will oversee a marketing team of three (3), with potential growth to four (4) team members, while remaining hands-on with planning, quality control, performance analysis, and continuous optimization.

This role requires a strong understanding of law firm marketing, particularly in a regulated, high-stakes practice area such as U.S. immigration law, where accuracy, compliance, tone, and credibility are critical.

Key Responsibilities

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
• You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
• Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
• You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
• You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
• You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
• You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
• You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
• You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.
  

Required Qualifications & Skills

• Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus
• 5+ years of progressive marketing experience in U.S. law firms (required)
• Proven experience leading and managing a marketing team or function in a U.S.-based company, including delegation, performance oversight, and mentoring
• Mandarin Chinese proficiency is preferred; candidates who are Mandarin-English bilingual are strongly encouraged to apply.
• Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
• Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
• Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
• Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
• Strong written and verbal communication skills, with the ability to review, train, and mentor staff
• Data-driven and analytical mindset, with proven experience using marketing metrics and KPIs to guide decisions
• Highly organized, proactive, and capable of working independently in a remote, high-accountability environment

Requirements

Benefits

What We Offer

• Competitive monthly rate based on experience, leadership level, and scope of responsibility.
• Remote independent contractor arrangement (contractor responsible for local taxes and compliance)
• Flexible schedule with a focus on outcomes and deliverables
• Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy
• Performance-based bonuses tied to KPIs, lead quality, and departmental success
  

Working Hours

• Full-time role
• Overlapping 4 hours with U.S. business hours (PST/PDT) is required
  

Application Process

Please submit:

• Resume/CV highlighting marketing experience, leadership experience, and technical skill set
• Portfolio or examples of marketing campaigns, strategic plans, websites, or content initiatives
• Cover letter explaining your approach to building, leading, and scaling a marketing department, particularly within a law firm or professional services context

Due to the high volume of applications we receive, contacting our offices by phone regarding this position is strictly prohibited. Any phone inquiries about application status will result in automatic disqualification from the hiring process. Our hiring team carefully reviews every submission and will contact qualified candidates directly.