Digital Marketing & Outreach Specialist

Job Description

Job Title: Digital Marketing & Outreach Specialist

Position Type: Part-Time

Work Hours: 9:00 AM – 1:00 PM (Mountain Time)

Work Days: Monday-Friday

Salary: $6-$8 per hour (depending on experience)

Job Code: SF-DMOS

Workplace: Remote

Preferred Candidate Location: PH

About the Opportunity

Our client seeks a highly organized, creative, and results-driven Digital Marketing & Outreach Specialist to support two growing healthcare-focused brands serving seniors and their families. This role is perfect for someone who enjoys wearing multiple hats, combining digital marketing, content creation, local SEO, email marketing, CRM management, and relationship-building outreach.

You will be responsible for building and maintaining a strong online presence, executing targeted marketing campaigns, managing referral outreach efforts, and helping drive business growth through strategic marketing initiatives.

This is a hands-on role for someone who enjoys both creative and operational work. You'll have the opportunity to make a measurable impact while working remotely with a supportive team.

Key Responsibilities

Content Creation & Social Media Management

• Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, and TikTok.
• Maintain a consistent content calendar and posting schedule.
• Create content tailored to different audiences, including families, patients, referral partners, and community members.
• Utilize AI tools such as Claude (or similar platforms) to draft, repurpose, and scale content production.
• Produce and coordinate short-form videos, social media graphics, captions, blog content, email copy, and promotional materials.
• Ensure all content remains accurate, professional, and aligned with brand standards.

Local SEO & Online Presence Management

• Optimize and maintain Google Business Profiles and local business listings.
• Manage local SEO initiatives, including citations, listing consistency, online reviews, and local ranking performance.
• Improve visibility for high-intent local search terms.
• Monitor online reputation and respond to reviews professionally.
• Track and report local search performance metrics.

Email Marketing & Audience Engagement

• Build and execute segmented email marketing campaigns for different audience groups.
• Develop targeted messaging and calls-to-action based on audience needs.
• Monitor open rates, click rates, and campaign performance.
• Continuously optimize campaigns based on results and engagement data.

CRM & Data Management

• Maintain accurate CRM records and ensure contact information remains current.
• Manage and reconcile contact databases within CRM platforms and Excel spreadsheets.
• Track outreach activities, meetings, calls, and campaign interactions.
• Organize contacts through proper segmentation and tagging for reporting and marketing purposes.

Outreach & Appointment Setting

• Conduct outbound outreach to referral sources, healthcare providers, facilities, and community partners.
• Schedule appointments and introductions with qualified referral partners.
• Follow up consistently to nurture relationships and support business development efforts.
• Maintain detailed records of outreach activities and pipeline progress.

Success in This Role

Within your first 90 days, you will:

• Maintain consistent and professional social media activity across all platforms.
• Improve local search visibility and online presence.
• Launch targeted email campaigns for key audience segments.
• Maintain clean and organized CRM and contact databases.
• Generate a steady flow of appointments and referral opportunities through outreach efforts.

Requirements

• Proven experience in digital marketing, social media management, outreach, lead generation, appointment setting, or a related role.
• Previous virtual assistant experience is preferred but not required.
• Experience working with healthcare, home health, senior care, assisted living, or referral-based industries is highly preferred.
• Experience using AI content tools such as Claude, ChatGPT, or similar platforms is strongly preferred.
• Familiarity with CRM systems, email marketing platforms, and Excel spreadsheets.
• Experience with local SEO tools such as BrightLocal or comparable platforms is a plus.
• Basic graphic design and video editing experience using Canva, CapCut, or similar tools is preferred.

Basic requirements

• Must be proficient in speaking and writing English very clearly
• Must have relevant work experience
• Be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding [mandatory]
• Must be available for video meetings with your camera on (when needed)

Technical requirements

• Device: Reliable laptop or desktop computer.
• Internet: High-speed connection (minimum 25 Mbps).
• Audio: Noise-canceling headset.
• Video: Webcam for virtual meetings.
• Workspace: Quiet, professional environment

Benefits

• Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
• Top 1% VA Performance Training: Access to proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
• Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
• Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.

These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.