Creative Director, Concept

Job Description

CNC Agency (formerly Coffee 'n Clothes) is an experiential marketing agency born from culture and built for connection. We create experiences, stories, and products that people love and that help brands grow. We put people first and design accordingly, seamlessly blending strategy, creativity, production, and culture to turn ideas into experiences that move people.

Because amazing things happen to brands when they build for humans, not algorithms.

CNC Agency is seeking a Creative Director, Concept to help lead one of our largest accounts alongside an established Creative Director with a strong design and execution background.

This role is responsible for developing culturally relevant, strategically grounded experiential concepts that connect brand objectives, audience behavior, and real world experiences. The ideal candidate brings a strong point of view on culture, consumer behavior, storytelling, and emerging trends, translating those insights into compelling concepts, narratives, and experience frameworks that can scale across multiple programs and audiences. Taste is a must.

Working alongside a partner Creative Director, this individual will help define the "what" and "why" behind the work while partnering closely to ensure ideas are translated into exceptional execution.

This role sits at the intersection of strategy and creativity. While strategic thinking is a core component of the position, this is not a traditional brand strategist or account planning role. We are looking for a creative leader who develops ideas, concepts, narratives, and experiences, not someone who solely produces insights, research, or recommendations.

Roles & Responsibilities:

• Partner with your Creative Director counterpart to lead a shared team across multiple concurrent programs, ensuring creative continuity, strategic alignment, and operational consistency across a large-scale account
• Lead the development of experiential concepts, creative territories, strategic narratives, and experience frameworks across a portfolio of brand initiatives
• Translate business objectives, audience insights, cultural shifts, and emerging behaviors into compelling creative opportunities
• Develop experience platforms that connect brand purpose, consumer behavior, and real-world activation
• Shape creative briefs, workshop outputs, and early-stage ideation into actionable concepts and programs
• Build compelling presentations and creative narratives that inspire both clients and internal teams
• Facilitate ideation sessions, creative workshops, and collaborative working sessions
• Ensure concepts remain strategically sound while pushing creative ambition
• Maintain a deep understanding of culture, consumer behavior, emerging communities, and shifts in how people engage with brands
• Translate cultural insights into meaningful experiences rather than trend-driven activations
• Partner with Strategy, Account, and Creative teams to identify opportunities that strengthen brand relevance and differentiation
• Evaluate work through both a strategic and creative lens, ensuring ideas are innovative, relevant, and executable
• Champion audience-centered thinking throughout the creative process
• Serve as a senior creative voice in client meetings, workshops, and presentations
• Present concepts, narratives, and creative rationale with confidence and clarity
• Build trusted relationships with client stakeholders through thoughtful creative partnership
• Facilitate conversations that help clients move from ambiguity to alignment and decision-making
• Defend creative recommendations while remaining collaborative and solutions-oriented
• Partner closely with your Creative Director to ensure conceptual thinking translates into exceptional execution
• Collaborate with designers, art directors, strategists, producers, writers, fabricators, and external partners throughout the creative process
• Provide thoughtful feedback that elevates both ideas and execution
• Remain actively involved through development and production phases to ensure original creative intent is preserved
• Help identify creative risks, gaps, and opportunities throughout project lifecycles
• Support activations, installations, and launches as needed to ensure experiences are delivered as intended

Requirements

• 8+ years of experience in experiential marketing, brand experience, creative strategy, integrated creative, innovation, or related disciplines
• 3+ years of experience in a Creative Director or equivalent leadership role
• Demonstrated experience developing experiential concepts, creative platforms, and brand narratives for major consumer brands
• Strong experience translating strategy, insights, and cultural understanding into creative ideas
• Proven ability to lead client-facing creative discussions, workshops, and presentations
• Experience collaborating across design, strategy, production, and account disciplines
• Exceptional storytelling, communication, and presentation skills
• Experience working with global consumer, technology, mobility, entertainment, lifestyle, or hospitality brands
• Background spanning multiple disciplines including experiential marketing, creative strategy, innovation, integrated creative, design, or brand consulting
• Experience leading workshops, vision sessions, and collaborative ideation exercises
• Understanding of spatial storytelling, environmental design, live experiences, and experiential production

The salary range for this role is $165,000–$215,000 annually. Where a candidate falls within this band will depend on a combination of factors, including relevant experience, demonstrated performance, specific skills, geographical location, and internal equity.

We regularly benchmark roles to market data and ensure pay is aligned with the role's scope and impact.

At CNC Agency, great ideas come from diverse perspectives. We're proud to be an equal opportunity employer and are committed to creating an inclusive environment where everyone can bring their full selves to work.

All qualified applicants will be considered regardless of race, gender, sexual orientation, religion, disability, or any other protected status.