Digital Marketing Specialist (Local SEO and Lead Generation)

Job Description

We are looking for a Digital Marketing Specialist to own lead generation, local SEO, paid search, content, and email automation for a fast-moving investment and business development operation. You will manage the full marketing stack across organic and paid channels, build systems that capture and nurture high-intent leads, and produce short-form video content that drives visibility and engagement.

This is a generalist role with depth. You need to be comfortable moving between local SEO, paid search, landing page optimization, email workflows, and social content without losing quality or momentum across any of them. If you are a self-directed digital marketer who can execute across channels, build systems that run without constant oversight, and tie everything back to lead quality and pipeline, this role is a strong fit.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• Own the full marketing function with direct impact on lead generation and business growth
• Work across a diverse mix of channels, formats, and strategies with real creative latitude

What You'll Work On

Local SEO and Google Presence

• Manage and optimize Google Business Profile listings to dominate local map packs for geographic search terms
• Implement on-page and off-page local SEO strategies to improve visibility across target markets
• Monitor local rankings, citations, and listing accuracy across platforms

Paid Search and Geo-Targeted Advertising

• Run geo-targeted Google Ads and Local Services Ads campaigns to capture high-intent regional leads
• Manage campaign structure, bidding strategy, ad copy, and budget allocation
• Continuously optimize for lead quality and cost per acquisition

Landing Pages and Lead Capture

• Design and build landing pages with multi-step quote calculators and project estimators to qualify inbound leads
• Test and optimize landing page copy, structure, and conversion elements
• Ensure lead capture systems are clean, accurate, and feeding into the right workflows

Short-Form Video Production

• Script and edit high-engagement short-form video content for Instagram Reels and TikTok
• Develop a consistent content cadence that builds visibility and audience engagement
• Stay current on platform trends and adapt content formats accordingly

Review Generation and Reputation Management

• Implement automated email and SMS workflows to generate 5-star reviews immediately upon project completion
• Monitor and manage online reputation across Google and relevant review platforms
• Track review volume, sentiment, and response rates

Email Marketing and Lead Nurturing

• Build automated email drip sequences to keep prospects engaged during multi-month decision windows
• Segment audiences and personalize messaging based on lead source, intent, and stage
• Monitor open rates, click-through rates, and pipeline contribution from email

B2B and Account-Based Marketing

• Use LinkedIn to target specific local developers, architects, and commercial real estate brokers
• Build and execute ABM campaigns that generate awareness and inbound interest from high-value B2B contacts
• Track outreach activity, response rates, and pipeline contribution

What You Bring

• Proven experience in digital marketing with hands-on work across SEO, paid search, email automation, and social content
• Demonstrated local SEO experience including Google Business Profile management and local map pack optimization
• Experience running and managing Google Ads campaigns with a focus on lead generation
• Ability to build and optimize landing pages with conversion rate optimization in mind
• Hands-on experience with email marketing and marketing automation platforms
• Comfortable scripting, shooting, and editing short-form video content for Instagram Reels and TikTok
• Strong analytical skills with the ability to track performance, identify what is working, and adjust accordingly
• Self-directed and organized with the ability to manage multiple channels simultaneously without losing quality

Nice to Have

• Experience with review generation automation tools or SMS marketing platforms
• Familiarity with LinkedIn Sales Navigator or LinkedIn Ads for B2B targeting
• Background in construction, real estate, home services, or a project-based industry
• Experience with tools such as GoHighLevel, HubSpot, ActiveCampaign, or similar platforms
• Basic graphic design skills using Canva or Adobe tools

How to Apply

Please include:

1. Your updated resume
2. A portfolio link or examples showing at least 2 to 3 digital marketing campaigns or projects you owned, including the channel, your role, and the results
3. A short Loom video (1 to 2 minutes) introducing yourself, walking through one lead generation campaign you are proud of, and describing the results it produced

Only candidates who submit both examples and a Loom video will be moved to the next step of the hiring process.

If you are a digital marketer who can own the full funnel, build systems that generate and nurture leads, and move fast across channels without sacrificing quality, this role gives you the scope and the direct impact to do your best work.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.