Provider Product Marketing Director

Job Description

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

 
The Provider Product Marketing Director will serve as the strategic owner of Product Marketing for HHAeXchange’s provider business across a growing multi-product SaaS portfolio. This role is accountable for defining and driving how provider-facing products are positioned, packaged, launched, and adopted in the market, directly influencing pipeline, adoption, expansion, and revenue growth. This role will operate as a highly influential cross-functional leader, driving alignment and strategic decision-making across multiple executive stakeholders without direct people management responsibility.

This is a senior individual contributor role for a strategic and hands-on Product Marketing leader who can drive cross-functional alignment, influence executive decision-making, and shape how HHAeXchange brings products to market. This person is equally comfortable developing positioning and go-to-market strategy as they are executing against it, while leveraging AI and modern marketing technologies to scale impact and improve effectiveness.

Success in this role will be measured by the clarity and impact of product positioning, the effectiveness of go-to-market launches, and contribution to pipeline and revenue growth. This role is directly accountable for product marketing’s contribution to pipeline generation, sales velocity, and expansion revenue.  

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties

Product Marketing Excellence

• Own Product Marketing strategy and positioning for HHAeXchange’s provider business — turning what we build into narratives customers recognize, trust, and act on.
• Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio.
• Partner closely with Product, Growth, CX, Brand, and Sales to align product strategy with revenue outcomes
• Influence and shape product roadmap, pricing, and go-to-market investment decisions at the leadership level through market, customer, and competitive insights

Go-to-Market & Product Launch

• Own go-to-market strategy and execution for new products and major releases
• Accountable for the pipeline and revenue impact of product launches, including adoption, conversion, and expansion performance.
• Define target segments, messaging, and success metrics for each launch
• Own the development of differentiated value propositions that drive market adoption and competitive advantage.
• Establish and maintain standards for how products are represented across all go-to-market channels.

Product Marketing Operations & Commercial Strategy

• Establish structured processes for product launches, including readiness, enablement, and post-launch measurement
• Build and operationalize AI-enabled workflows and agentic systems to support competitive intelligence, messaging development, sales enablement, customer insight synthesis, and go-to-market execution at scale.
• Identify opportunities to automate and scale Product Marketing operations through AI tools, experimentation, and modern enablement systems.
• Own pricing and packaging strategy in partnership with Product and Finance, ensuring alignment with market dynamics and revenue goals.
• Build feedback loops from Sales and customers to continuously refine messaging and strategy
• Own competitive and market intelligence including win/loss analysis, turning insights into actions
• Translate product usage insights into adoption, retention, and expansion messaging strategies.

Sales Partnership & Enablement



• Own the strategy and quality of all sales-facing product marketing assets
• Equip the sales team with battlecards and competitive assets that accelerate pipeline and close deals
• Own the strategy and effectiveness of sales enablement, driving measurable improvements in win rates, deal velocity, and expansion.
• Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities.

 

Other Job Duties

Other duties as assigned by supervisor or HHAeXchange leader

Travel Requirements

Travel up to 10%, including overnight travel

Required Education, Experience, Certifications and Skills

• Education: Bachelor’s degree required
• Experience:
  • 7–12 years of experience in product marketing, or a related role in B2B SaaS
  • Experience owning product positioning, launches, and go-to-market strategy
  • Experience working closely with Sales and Product in a high-growth environment
  • Record of improving messaging, conversion, or pipeline performance
  • Experience in healthcare SaaS or other regulated industries is a plus, but not required
  • Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations
  • Skills:
    • Strong writing and storytelling ability — able to simplify complex products into clear, compelling narratives
    • Ability to operate both strategically and hands-on in execution
    • Comfort using AI tools to accelerate content creation, analysis, and experimentation
    • Strong understanding of pricing, packaging, and commercial strategy
    • Ability to challenge assumptions and bring fresh thinking to existing processes
    • Other Requirements:
      • You are curious, confident, and willing to challenge how things have traditionally been done.
      • You bring energy to your work — you care about how products are positioned, how stories are told, and how teams show up in the market.
      • You are comfortable working in ambiguity and building structure where it does not yet exist.