Senior Growth Product Manager - Activation & Acquisition

Job Description

Leadfeeder is a lead generation platform for B2B mid-market companies. We give businesses the clarity to focus their efforts where they'll count most — on the companies that fit their ideal customer profile, show real buying intent, and are actively engaging. No more cold outreach and no more bloated target lists. Just better leads, faster.

We are a remote-first European company going through a major transformation: unifying our product suite under a single brand with the clear mission of turning B2B websites into lead generation engines. It's a rare moment to join: the strategy is locked, the ambition is high, and we're building fast.

We're going product-led. The next chapter of Leadfeeder's growth depends on how many people discover us, how quickly a visitor becomes a signup, and how quickly a signup reaches the moment of "this is working." That sequence is what this role owns.

Position Overview

Every Leadfeeder customer starts the same way: they sign up, they install the tracker on their website, and they wait to see who's visiting. Until the tracker is live, the product has no data. Until the user has seen real visitors turn into a real lead, the product has no value.

Most of our growth lever lives in that window. Tracker installation rate is the single most important upstream metric for the entire product business. Per-product activation rate — the share of users who reach the value moment in each surface they touch — is the metric that compounds everything downstream: conversion, retention, expansion.

Right now, neither of these is owned end-to-end. Marketing brings the traffic. Product Core builds the depth features (Lists, Workflows, scoring, enrichment). But the path from a fresh signup to an activated user across our products is uncovered. That's this role.

What you'll be building

• Signup → tracker installation flow: The first thing every customer does. Faster, more guided, instrumented end-to-end. We measure success in % of signups installed and time-to-installed.
• Per-product activation paths: Reveal, Target, Lists, Workflows — each has a moment where a user "gets it." You'll define the aha-event for each surface, instrument the funnel to it, and ship the experiments that move the rate.
• First-touch UX across the product: Empty states, onboarding tours, first-time-user prompts, in-product nudges. Wherever a user encounters a product surface for the first time, that experience is yours.
• Product-led acquisition opportunities: Explore mechanics to improve Leadfeeder’s distribution and discoverability. Ship them when a hypothesis stands up.

Key Responsibilities

• Own tracker installation rate end-to-end. Define the baseline, instrument the funnel, ship experiments, measure results.
• Own per-product activation rate across multiple product surfaces. Understand how products work, the underlying jobs to be done, and experiment to get more accounts to value, faster.
• Explore product-led acquisition. Implement new 0-to-1 ideas to the table to facilitate Leadfeeder’s discovery and distribution and create new acquisition loops.

• Partner with Marketing on the top-of-funnel handoff. Visitor → signup is the moment Marketing's surfaces meet ours. You'll own the product side of that handoff.

Requirements

• Experience: 5–7 years in product management, with at least 2 years on growth, activation, acquisition, or lifecycle surfaces. We care more about what you've shipped than where you shipped it.
• A track record of moving a growth metric you owned. At least one funnel, activation, or acquisition lever you've owned end-to-end, with a clear hypothesis → experiment → result chain. You can talk about it in detail: what was the number, what moved it, what didn't, and what you learned.
• Growth mindset. You connect actions to outcomes, you're data-driven by default, and you have a respect for the scientific method that's hard to fake. You design experiments cleanly, read results honestly, and don't fall in love with your own ideas.
• Intelligence and curiosity. You reason from first principles, you ask the second-order question, and you don't take a brief at face value. We hire for this above all else.
• Strong written and stakeholder muscle. This role ships inside other PMs' product surfaces. Cross-team alignment, sharp written briefs, and a high bar for argumentation are non-negotiable.
• AI in your daily workflow. This is non-negotiable. You use AI tools daily — for prototyping, analysis, writing, decision-making. You're already ahead of most people in using them. Bonus if you've shipped AI-powered product experiences. We’ll ask for this during the interview, so come prepared.
• Comfortable being uncomfortable. You thrive in ambiguity, ship with 70% of the information, and stay effective when the ground shifts under your feet. You're energized by a transformation moment, not paralyzed by it.
• High-agency and ownership. You own problems end-to-end — from discovery through delivery through post-launch measurement. You don't wait for someone to tell you the next step.
• Location: Based in Europe. This is a fully remote role within European timezones.

Nice to Have

• Experience in PLG (product-led growth) environments: self-serve onboarding, activation funnels, free-to-paid conversion
• B2B SaaS background, especially mid-market or SMB
• Experience shipping referral, viral, or word-of-mouth mechanics that actually moved a number
• Experience working with short delivery cycles (monthly or bi-weekly shipping cadences)
• Familiarity with B2B intent/data platforms: Apollo, Cognism, ZoomInfo, 6sense, Clay, or similar

Benefits

• Real, measurable impact on the metric that compounds. Every percentage point on tracker installation is a percentage point on retention, expansion, and revenue downstream. This is where growth at Leadfeeder begins.
• A company at a strategic inflection. Brand unification, a new pricing model launching at the end of June 2026, and a PLG-first 2026 setting up a step-change 2027. Growth practitioners get an unusually wide canvas here.
• Direct collaboration with the CPTO and a passionate R&D team that ships fast, debates openly, and cares deeply about craft.
• A remote-first European culture that values autonomy, impact, and bias for action over process and politics.
• The tools and freedom to build with AI, not just talk about it. We invest in giving our teams the best AI tooling available.
• Competitive compensation and benefits package.

If this role excites you and sounds like a great fit, please apply below!