META/Facebook Ads Media Buyer (Lead Generation)

Job Description

About Winning Assistants

Winning Assistants is one of the fastest-growing offshore staffing companies helping doctors, clinic owners, and healthcare businesses scale with highly trained virtual assistants.

We help healthcare practices save time, streamline operations, reduce payroll costs, improve patient experience, and grow faster through elite remote talent.

We are aggressively scaling our paid advertising efforts and currently spend over $100,000/month on META Ads, with plans to continue increasing spend.

We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing.

This is NOT an entry-level role.

We are looking for someone obsessed with performance, data, testing, scaling, and booked calls.

Your Main Goal

Your primary objective is simple:

Generate qualified booked calls profitably through Meta Ads.

You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel.

This means understanding:

• CTR
• Hook rate
• Thumbstop ratio
• CPC
• CPM
• Landing page conversion rate
• Cost per lead
• Cost per booked call
• Show rates
• Lead quality
• Sales conversion quality
• Funnel bottlenecks
• Creative fatigue
• Scaling strategy

You should understand that media buying is NOT just “launching ads.”

You must understand how the:

• ad creative,
• audience,
• offer,
• landing page,
• tracking,
• qualification process,
• and sales process

all work together.

Responsibilities

Meta Ads Management

• Launch, manage, and optimize Meta ad campaigns daily
• Manage campaigns spending thousands per day
• Scale winning campaigns aggressively while maintaining efficiency
• Monitor ad account health and performance
• Test new campaign structures, audiences, and scaling methods
• Analyze performance trends and identify bottlenecks quickly
• Reduce CPA and improve overall funnel efficiency

Creative Strategy & Testing

You will work closely with our creative/content team.

Responsibilities include:

• Identifying winning ad angles
• Suggesting new hooks and messaging
• Researching competitors
• Analyzing winning creatives
• Identifying creative fatigue early
• Structuring creative testing systems
• Giving feedback to editors/content creators
• Understanding different audience awareness levels

You should know how messaging changes depending on audience sophistication and awareness.

Funnel & Landing Page Optimization

You must deeply understand landing page performance.

This role is NOT limited to ad management.

You should be able to analyze:

• Why some ads have high CTR but poor conversion
• Why some ads bring low-quality leads
• Why landing pages underperform
• How messaging alignment impacts conversion rates
• How qualification impacts lead quality

You will continuously work on improving:

• Landing page CVR
• Funnel flow
• Form completion rate
• Appointment booking rate
• Lead quality

Tracking & Attribution

You must understand:

• Hyros
• Meta Pixel
• UTM tracking
• Attribution windows
• Conversion API (CAPI)
• Funnel tracking systems

You should be highly analytical and obsessed with understanding:

“Where are our best booked calls actually coming from?”

Data Analysis & Reporting

• Monitor KPIs daily
• Create performance insights and recommendations
• Identify scaling opportunities
• Spot inefficiencies quickly
• Report findings clearly to leadership

You should be comfortable making decisions backed by data.

Requirements

MUST HAVE:

• Proven experience managing Meta Ads at a high level
• Experience generating booked calls (NOT just leads)
• Strong understanding of direct response marketing
• Strong understanding of conversion-focused funnels
• Strong understanding of Meta Ads Manager
• Strong communication skills
• Strong analytical thinking
• Ability to move fast and execute
• Ability to thrive in a fast-paced environment

HUGE PLUS IF YOU HAVE:

• Experience with high-ticket service businesses
• Experience with Hyros
• Experience scaling campaigns past $50k/month ad spend
• Experience improving landing page conversion rates
• Experience working with creative teams
• Experience inside agencies

What We’re Looking For

We are NOT looking for:

• someone who just boosts posts
• someone who relies only on broad targeting without strategy
• someone who waits days to make decisions
• someone who only understands surface-level metrics

We ARE looking for:

• someone proactive
• someone obsessed with performance
• someone analytical
• someone competitive
• someone who loves scaling
• someone who thinks like an operator, not just an employee

Compensation

• Competitive monthly salary
• Performance-based incentives available
• Long-term growth opportunity
• Potential leadership opportunity as the marketing team expands

Work Setup

• Full-Time
• Remote
• Philippines preferred
• Must have reliable internet and equipment
• Must be highly responsive during working hours (California - Pacific Standard Time)

To Apply

Please send:

1. Your resume
2. Case studies/results/screenshots

Using Loom.com, please record yourself answering the following questions and send us the video link once completed:

1. Walk us through a Meta Ads campaign you personally scaled successfully. Please include:
• Starting ad spend vs. scaled ad spend
• Industry/niche
• Main objective (booked calls, purchases, etc.)
• KPIs before vs. after scaling
• Specific optimizations you implemented
• The biggest bottleneck you encountered and how you solved it
2. What is your creative testing process?
3. What is your scaling process?
4. When optimizing campaigns for booked calls, what metrics matter most to you and why?
5. Have you used Hyros before? If yes, please explain:
• What you used it for
• How it improved your campaign performance and tracking

Please note that the video submission is a very important part of the application process. Applications submitted without a video link will not be considered.

We look forward to reviewing your responses!

We are looking for A-players only.