Local SEO Specialist

Job Description

We're looking for a Local SEO Specialist who can drive visibility, rankings, and inbound demand for a multi-location, service-based healthcare business. This role is execution-focused and results-driven, centered on owning local search performance across Google Business Profiles, location pages, and service-specific searches.

You will be responsible for improving map pack rankings, increasing qualified local traffic, and turning search intent into booked appointments. If you understand how local SEO actually works in competitive markets and know how to connect rankings to real-world patient acquisition, this role is a strong fit.

This role requires availability during EST business hours to collaborate with the internal team and align on performance initiatives.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• Direct ownership over local growth for a patient-first healthcare brand
• Opportunity to make a measurable impact on bookings and clinic growth

What You'll Work On

Local SEO Strategy and Execution

• Own and execute the local SEO roadmap across all clinic locations
• Improve Google Business Profile performance including rankings, visibility, and engagement
• Optimize for local service keywords tied to physical therapy, performance, and recovery services
• Prioritize opportunities based on competition, intent, and conversion potential

Google Business Profile Optimization

• Manage and optimize listings including categories, services, descriptions, and media
• Drive and manage review generation strategies and reputation signals
• Monitor insights, map pack rankings, and local visibility trends
• Resolve listing issues, duplicates, or inconsistencies

Location Pages and On-Page Optimization

• Optimize location and service pages for local search intent
• Improve titles, headers, internal linking, and schema where applicable
• Ensure NAP consistency across the site and third-party directories
• Support creation and optimization of local landing pages as needed

Local Authority and Visibility

• Improve local citations and directory accuracy
• Support local link and partnership opportunities when relevant
• Monitor competitors and identify gaps in local visibility

Tracking and Performance Reporting

• Track local rankings, calls, direction requests, and traffic
• Report on performance with clear insights tied to patient acquisition
• Iterate strategy based on results and competitive movement

What You Bring

• 3 to 6+ years of hands-on local SEO experience
• Proven ability to rank businesses in competitive local markets
• Strong understanding of Google Business Profiles and local ranking factors
• Experience optimizing location-based service businesses
• Familiarity with tools such as Google Search Console, Google Business Profile, BrightLocal, Whitespark, or similar
• Ability to connect local SEO work to real conversion outcomes
• Availability to work during EST business hours

Nice to Have

• Experience working with healthcare, wellness, or service-based businesses
• Familiarity with multi-location SEO strategies
• Experience implementing local schema and technical SEO improvements
• Comfort using AI tools to support research or optimization workflows

How to Apply

Please include:

1. Your updated resume
2. A short Loom video (1 to 2 minutes) explaining your local SEO experience and how you have improved rankings or bookings for a local business

Only candidates who submit a Loom video will be moved to the next step of the hiring process.

If you understand how local search actually drives customers, enjoy owning map pack performance, and want to build sustainable local visibility for a growing healthcare brand, this role offers clear ownership and meaningful impact from day one.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.