Marketing Manager

Job Description

Lilli is a technology-enabled care company supporting people to live independently for longer. As a fast-growing health tech company, Lilli is building across both B2B (local authorities, ICBs, care providers) and B2C markets. We're looking for driven, curious people who want to make a genuine difference to people’s lives.

This is a hands-on, high-impact marketing role for someone based in the UK who thrives on getting stuck in and wants to own their work end-to-end. You'll sit at the heart of Lilli's commercial engine, generating demand and supporting revenue.

You'll work closely with the sales, external affairs and product teams to build and run marketing programmes across both our B2B and B2C channels. 

This role will suit someone who is energised by variety, comfortable switching between strategic thinking and detailed execution, and genuinely excited about marketing technology that improves people's lives.

What makes this role challenging

• Our B2B sales cycles can be long and complex so we need campaigns that nurture and support a strong hand-off to sales 
• Our B2C offering is brand new – so you’ll be supporting us to get this off the ground 
• HubSpot is central to how we operate. You'll need to build and optimise workflows that actually get used, and report on results 
• Lilli is a category-creator in a noisy market. You'll need to cut through without a huge budget.
• You'll be supporting bids and evidence generation — work that requires precision, credibility, and an ability to translate impact into compelling narrative.

Responsibilities

Lead generation & marketing automation

• Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels
• Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring
• Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off
• Report on pipeline contribution, lead quality, and marketing ROI

Campaign management & digital marketing

• Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities
• Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond
• Track and report on campaign performance, with a clear eye on what's working and what isn't
• Work closely with Head of External Affairs on an engaging content calendar that increases engagement 

Events

• Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars 
• Identify the right events for our audience and make sure we show up brilliantly
• Manage marketing support, logistics, materials, follow-up, and pipeline attribution for all events activity (online and offline)

Bids & evidence

• Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions
• Help gather and structure evidence of Lilli's impact: case studies, outcome data, and customer stories
• Work with internal stakeholders to ensure we have the proof points to win new business

Cross-functional support

• Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints

Requirements

• You have solid B2B marketing experience within social care, local government or the NHS
• You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting
• You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph 
• You're data-driven and can report clearly on what you're doing and why it matters
• You've managed events, from logistics to follow-up, and you know how to make a stand count
• You're a self-starter who doesn't need to be told what to do next
• You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you.

Bonus if you have:

• Familiarity with the TEC/telecare landscape
• Experience supporting bid writing or public sector procurement responses