Product Marketing Manager - Fractional

Job Description

Rockstar is recruiting for a digital marketing company that transforms an expensive agency service into a faster, cheaper, and better solution. They focus on driving sales and leads without paid ads through SEO, AEO, GEO, content marketing, thought leadership, and authority.

The Mission

The mission of the client is to drive sales & leads without paid ads. That work includes SEO, AEO, GEO, content marketing, thought leadership, and authority. They took a $10k/mth agency service and transformed it into something faster, cheaper AND better.

The Role

This role owns the answer to "why does a [company industry] choose the client over an agency, an in-house hire, ChatGPT, or doing nothing", and turns that into positioning, proof, and a playbook that compounds vertical by vertical.

Your Mission

Your mission is to start with an assigned vertical (dentists, med spas, lawyers, etc) and win that space. Document the playbook. Run vertical two against it in half the calendar time, vertical three in half the time again.

What This Role is Measured By

• An increase in revenue by understanding the customer, aligning the client smartly to their audience, and communicating the benefits of what they do.
• A clear, defensible position for the client across done-for-you services & agency partnerships — ICPs named, value props locked, tiers legible to a stranger.
• Website conversion lift — measurable improvement in visitor-to-lead metrics. The client wants to scale their organic lead flow.
• Supporting sales by translating technology and ICP know-how into effective strategies for the SDRs and BDRs.
• Named case studies with quantified outcomes that the sales team uses in every cycle.
• Competitive win rate improvement against the top 5 alternatives.
• Every release lands with a launch — pipeline attributable to the launch, not just an announcement.
• A messaging system that compounds — proof, quotes, and assets organized so Kristy and Nitasha ship faster each quarter.
• Faster, better-converting pipeline — messaging tested against live deals, with documented learnings on what works.
• Drive the vertical content engine that dogfoods the product. Rank the client's own vertical blogs and terms using their platform. The proof is that they outrank their competitors with their own tool.
• Arm sales with the full enablement stack. Pitch deck, one-pagers, ROI calculator, demo script, objection handling, battle cards. Refresh regularly.
• Lead pricing and packaging with data.