Business Development Representative

Job Description

Overview:

The Business Development Representative (BDR) plays a critical role in driving Uprise Health’s growth strategy by generating qualified pipeline opportunities and expanding market awareness through proactive outreach and relationship development.

This role serves as a strategic extension of the sales organization, responsible for building top-of-funnel pipeline through targeted prospecting, broker and consultant engagement, and multi-channel outbound campaigns. The BDR will work closely with sales leadership to penetrate target markets, identify prospective buyers, and secure qualified meetings that contribute to revenue growth.

The ideal candidate is highly motivated, resilient, coachable, and thrives in a fast-paced environment where strategic outreach, persistence, and relationship-building are key to success.

Essential Duties and Responsibilities:

• Understand and execute Uprise Health’s go-to-market strategy and ideal customer profile (ICP) targeting approach
• Identify, research, and prioritize prospective employer, broker, and consultant accounts aligned with company growth objectives
• Conduct strategic outbound prospecting through phone, email, LinkedIn, and other sales engagement platforms to generate qualified meetings and pipeline opportunities
• Build and maintain relationships with benefit brokers, consultants, and strategic channel partners aligned to Uprise Health’s target market
• Identify and engage key stakeholders, producers, and subject matter experts within broker organizations
• Utilize intent data, website visitor intelligence, and market signals to prioritize outreach efforts and personalize messaging
• Qualify prospects based on business need, fit, timing, and buying readiness before transitioning opportunities to sales leadership
• Maintain accurate prospecting activity, pipeline notes, and CRM documentation within Salesforce and related systems
• Meet or exceed established KPIs related to outbound activity, meetings held, and pipeline contribution
• Partner closely with sales leadership to refine messaging, improve meeting quality, and prioritize strategic accounts
• Collaborate with marketing to support campaign messaging, sales enablement initiatives, and conference/event follow-up efforts

Essential Education and Experience:

• • Bachelor’s degree in Business, Marketing, Communications, or related field preferred but not required
  • 2–4+ years of experience in B2B business development, sales development, or outbound prospecting
  • Healthcare, benefits, HR tech, SaaS, or related industry experience preferred
  • Proven success generating meetings and pipeline through outbound prospecting
  • Experience selling into employers, brokers, consultants, or healthcare-related organizations preferred
  • Proficiency with CRM and sales engagement platforms such as Salesforce, LinkedIn Sales Navigator, Salesloft, or similar tools

Preferred Skills & Competencies

• • Strong verbal and written communication skills with the ability to engage a variety of audiences effectively
  • Highly motivated, coachable, and eager to learn in a strategic, results-oriented sales environment
  • Demonstrated resilience, persistence, and confidence in outbound sales settings
  • Strong organizational and time management skills with the ability to manage multiple priorities simultaneously
  • Strategic thinker with the ability to understand broader business objectives while executing tactically
  • Detail-oriented with excellent judgment and problem-solving capabilities
  • Self-starter who thrives in a deadline-driven, results-oriented environment
  • Collaborative team player with a desire to improve internal processes and contribute beyond day-to-day responsibilities
  • Experience with consultative selling and/or relationship-based sales motions strongly preferred

Working Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee regularly works in a home remote office near office equipment (telephone, computer). Verbal and written communication, telephone usage, filing, sitting, typing, driving, reading and carrying required to perform the essential functions of this job.