Paid Media Buyer (DTC & E-Commerce)

Job Description

NeoWork is currently hiring a Media Buyer to join our team on a full-time contractor basis, supporting an AI-powered media and creative services client in the US.

This is a hands-on execution role. You will own campaign management across Meta, Google, and TikTok for e-commerce accounts, make day-to-day optimization decisions under general strategic direction, and work alongside client leadership and engineering as they build AI tooling around the media function. The client uses custom attribution frameworks and non-standard measurement approaches, so comfort with incrementality and first-party data is essential. You will also be expected to document your workflows clearly enough that processes can eventually be handed off or automated.

Schedule: Monday to Friday, 9:00 AM to 6:00 PM PST Engagement: Full-time, 40 hours per week

What You Will Do

• Execute paid advertising campaigns across Meta, Google, and TikTok, including campaign setup, audience configuration, and ongoing management for e-commerce clients
• Manage budgets and make day-to-day optimization decisions under general strategic direction from client leadership
• Pause and adjust underperforming ads using platform data alongside the client's custom data sets
• Analyze performance against incremental and first-party attribution frameworks, not platform-reported numbers
• Document workflows and SOPs in enough detail that they can be handed off and progressively automated
• Collaborate with client leadership and engineering on AI tooling being built around the media buying function

Requirements

• 3 or more years of direct, hands-on experience running paid media campaigns across Meta, Google, and TikTok — execution experience, not just strategic oversight
• Strong analytical skills outside of standard platform measurement, including comfort with custom data sets and incrementality-based signals
• Proven ability to operate in fast-moving, ambiguous environments where direction can shift quickly
• A habit of picking up new tools and methodologies rather than defaulting to the same playbook
• Openness to experimenting with AI tools and integrating them into your daily workflow
• Strong documentation habits, you can describe what you do clearly enough for someone else, or a system, to replicate it
• Excellent written English, given that collaboration is primarily async

Nice to Have

• Background at a startup or performance-focused media agency
• Direct experience managing paid media for e-commerce or DTC brands
• Familiarity with incrementality testing or geo-holdout methodology

How Performance Is Measured

• Maintain a blended ROAS at or above 3x across Meta, Google, and TikTok, with platform-specific targets of 2.5x or higher on prospecting and 6x or higher on retargeting, measured against incremental and first-party attribution
• Stay within 5% of planned daily and monthly spend across all active campaigns, with proactive flagging before overpacing occurs
• Keep e-commerce CPA at or below $30 on Meta and $25 on TikTok during the first 90 days, with a 10 to 15% improvement target quarter over quarter as campaigns mature
• Deliver structured weekly async updates covering performance, budget status, and recommended changes — proactively, before leadership has to ask

Benefits

• We offer health insurance for contractors
• Holiday Extra Pay
• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
• This is a 100% home-based position
• We prioritize the mental health of our team members and offer mental health days to support their well-being.
• In addition to the base salary, performance-based incentives are provided.
• There is an annual review and appraisal process in place.
• There are ample opportunities for professional growth and advancement within the company.