Growth Marketing Manager (Paid + Organic Acquisition)
- Pavago
- Remote Brazil
Job Description
Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones
Position Type: Full-Time, Remote
About the Role
We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.
This is not a coordination or “campaign management only” role.
We’re looking for someone who understands how to:
- Generate pipeline
- Scale qualified lead acquisition
- Improve conversion efficiency
- Turn attention into measurable revenue growth
You will own:
- Strategy
- Execution
- Optimization
- Testing
- Tracking
- Performance across multiple acquisition channels
This role combines:
- Performance marketing
- Organic growth
- Content strategy
- Funnel optimization
- Analytics
- Growth experimentation
If you thrive on:
execution + testing + iteration + measurable performance,
this role is a strong fit.
What You’ll Own
1. Paid Media Strategy & Execution
- Build and manage campaigns across:
- Google Ads (Search, PMax, Display, YouTube)
- Meta (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter)
- TikTok
- YouTube
- Emerging paid channels
- Launch campaigns end-to-end including:
- Targeting
- Audience segmentation
- Tracking
- Ad copy
- Creative direction
- Optimization
- Build full-funnel acquisition strategies focused on:
- B2B lead generation
- Pipeline growth
- Conversion optimization
- Continuously test:
- Hooks
- Messaging
- Creatives
- Audiences
- Offers
- Landing pages
2. Organic & Social Growth
- Own organic growth across:
- X (Twitter)
- TikTok
- YouTube
- Develop and execute content strategies aligned with paid acquisition goals
- Test messaging organically before scaling through paid channels
- Build:
- Audience engagement
- Brand visibility
- Inbound demand
- Community traction
- Identify emerging growth opportunities and platform trends early
3. Optimization & Scaling
- Monitor campaign performance daily
- Optimize for:
- CPL
- CPA
- ROAS
- CVR
- Pipeline growth
- Run structured A/B tests across:
- Creatives
- Audiences
- Landing pages
- Bidding strategies
- Scale winning campaigns while maintaining efficiency
- Adapt quickly to:
- Platform updates
- Algorithm shifts
- Attribution/privacy changes
4. Analytics, Tracking & Attribution
- Own:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking
- Pixel implementation
- UTM structures
- Analyze funnel performance across paid and organic channels
- Build clear, insight-driven reporting dashboards
- Translate performance data into actionable growth recommendations
- Identify funnel bottlenecks and optimization opportunities
5. Cross-Functional Collaboration
- Align marketing initiatives with:
- Sales goals
- Pipeline targets
- Revenue objectives
- Collaborate closely with:
- Designers
- Content creators
- Leadership
- Sales teams
- Improve:
- Landing pages
- Messaging
- Creative performance
- Funnel conversion rates
- Contribute to broader lifecycle and growth initiatives
Required Experience & Skills
- 3+ years of hands-on growth or performance marketing experience
- Strong platform-native experience with:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Experience running campaigns across:
- X (Twitter)
- TikTok
- YouTube
- Multi-channel ecosystems
- Proven success generating:
- Qualified leads
- Measurable pipeline
- Revenue growth
- Deep understanding of:
- PPC
- Audience segmentation
- Funnel optimization
- Attribution
- Conversion tracking
- Strong experience with:
- GA4
- Google Tag Manager
- Performance reporting
- Strong copywriting and messaging skills focused on conversion
- Ability to independently:
- Launch
- Optimize
- Scale campaigns
Preferred Qualifications
- Experience with:
- Organic social growth
- Content-led acquisition
- Inbound marketing
- Familiarity with:
- HubSpot
- Salesforce
- Marketo
- Experience managing:
- Multiple accounts
- High ad-spend budgets
- Canva or Adobe Creative Suite experience
- Google Ads and/or Meta certifications
What Makes You a Strong Fit
- You are highly execution-oriented
- You think in experiments, not assumptions
- You combine creativity with analytical thinking
- You understand both paid and organic growth loops
- You care about performance outcomes — not vanity metrics
- You move quickly, test aggressively, and iterate constantly
- You thrive in fast-moving environments where ownership matters
What a Typical Day Looks Like
- Review paid and organic performance dashboards
- Launch new campaigns and creative tests
- Optimize targeting, budgets, bids, and messaging
- Analyze funnel performance and conversion bottlenecks
- Collaborate on new creatives and landing page ideas
- Test organic hooks before scaling paid distribution
- Build reports and provide growth recommendations
In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.
Key Metrics for Success (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Pipeline and revenue contribution
- Organic engagement and inbound growth
- Budget efficiency and scaling performance
Why This Role Stands Out
- Ownership across both paid and organic growth
- Multi-platform growth experimentation
- High-impact role directly tied to revenue growth
- Opportunity to scale campaigns aggressively
- Exposure to full-funnel growth strategy
- Fast-moving, execution-focused environment
- Strong autonomy and creative ownership
Interview Process
- Application Review
- Initial Interview (growth strategy + channel experience)
- Technical Interview (campaign deep dive + live scenarios)
- Final Interview
Apply Now
If you:
- Love performance marketing
- Understand paid + organic acquisition deeply
- Enjoy experimentation and scaling
- Thrive on measurable growth outcomes
This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels
