Brand Design Lead

Job Description

PandaDoc's Brand Studio is looking for a Brand Design Lead to join our team of creatives.

We're evolving how PandaDoc shows up in the world — bolder, more cinematic, more human — and this role is central to making that real. You'll own the visual execution of our brand across key brand moments: out-of-home, events, integrated campaigns, and the big creative swings that define how the market sees us.

This is a senior IC role. You'll concept, design, and art direct across a broad range of channels and mediums — bringing sharp creative thinking to brand campaigns while staying hands-on with execution. You're the kind of designer who can set the visual direction for a campaign and then see it through to final delivery. You're also fluent in AI-powered design tools and excited about building processes that increase creative velocity, volume, and quality without sacrificing craft. You've designed across a broad spectrum of channels, mediums, and placements — OOH, digital, events, paid social, and beyond — and you know how to flex your thinking for each one.

You'll work as a peer to other Brand Studio leads, collaborating closely on visual identity, campaign creative, and cross-functional projects — reporting directly to the Creative Director on the Brand Studio team, which sits within Corporate Marketing.

In this role, you will:

• Lead brand campaigns: Own the visual direction for our brand campaigns — integrated campaigns, out-of-home, events, experiential activations, and beyond — from brief through final delivery. You concept, design, and set the visual creative across a broad range of channels and mediums. You understand how a brand idea lives on a billboard, a trade show floor, and a paid social feed — and what each one needs to land.
• Collaborates across disciples: Partner with copywriters, video and motion creatives, and marketing stakeholders to bring integrated ideas to life. You give direction as clearly as you take it.
• Contribute to visual identity: Partner with Brand Studio leadership on the evolution of PandaDoc's visual identity — typography, color, composition, photography direction, and design system guardrails. You're a steward of the brand, not just an executor of it.
• Maintain quality and consistency: Review brand creative across the team and ensure everything going out the door reflects the standard we're building toward.
• Build AI-powered design processes: Identify and implement AI tools that increase design output and creative velocity — from automating repetitive production tasks to exploring generative tools that accelerate concepting and iteration. You're not replacing craft with AI; you're using it to protect time for the work that actually requires it.

About you:

• You embody our EPIC values: you push for Excellence in craft and concept, find Purpose in building a brand people recognize and trust, embrace Innovation by bringing unexpected creative thinking to every brief, and build Collaboration across Brand Studio, Marketing, and beyond.
• You'll report into the Creative Director on the Brand Studio team, which sits within Corporate Marketing.
• You lead with ideas. High caliber design matters, but concepting is where you start. Your portfolio shows original thinking across channels, not just polished production.
• You're fluent in campaign creative. You know how an idea lives across OOH, digital, social, and events — and you know where each medium needs something different.
• You're comfortable with ambiguity. Brand is evolving here, and you're energized by that — not waiting for a complete style guide before you do good work.
• You care about the details without losing the big picture. Kerning matters. So does whether the concept actually lands.
• You give and receive creative feedback well — and you don't stop there. You use performance data, campaign learnings, and post-mortems to understand what's working and bring that thinking back into the next brief.

Qualifications:

• 6+ years of brand or visual design experience, with a portfolio demonstrating strong campaign concepting and execution
• Proven experience designing across a broad range of channels and placements — print media, OOH, digital, events, paid social, brand campaigns, and more. You're not a specialist in one format; you're fluent across all of them.
• Strong visual sensibility — you can direct photography, establish tone, and give feedback that makes work sharper
• Expertise in Figma, Adobe Illustrator, Photoshop, and the broader Adobe Creative Suite
• Expertise with design systems and brand governance — you've helped evolve a visual identity, not just execute within one
• Proficiency in AI design tools and the ability to apply them to real production workflows — accelerating output without compromising craft
• Proficiency in digital user experiences — landing pages, web, email
• Experience working in-house at a B2B SaaS or tech company (agency experience considered with strong brand portfolio)
• Bonus: Illustration skills

Why PandaDoc?

At PandaDoc, we're building the agreement platform for growing businesses — and we're investing in the brand to match that ambition. Through PandaDoc, we offer employees competitive compensation, best-in-class perks and benefits. We hire collaborative, customer-obsessed problem solvers and give you ample opportunity to grow and succeed. If you're passionate about craft, energized by brand building, and excited to make a difference, we'd love to hear from you.

Company Overview:

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com

Company Culture:

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits:

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

The annual range for this role is $140,000-$170,000 OTE, which includes both base and variable pay.

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

Application Deadline: 6/29/2026