Paid Media Manager

Job Description

Our client is a US-based digital marketing agency with 25+ years of history serving small businesses across America — primarily home services, HVAC, contractors, landscaping, medical practices, and other local service businesses. They are a certified Google Partner with a track record of holding Google Ads accounts to a 10%+ conversion rate, roughly 3x the national average, and social media campaigns running at 2x the national click-through rate.

We're hiring a Paid Media Manager to own Google Ads and Meta Ads strategy and execution across the client portfolio. You will personally manage campaigns for 40+ local service businesses simultaneously, with monthly ad budgets typically ranging from $1,000 to $10,000 per client. You will be directly accountable for lead volume, cost per lead, conversion rate, and return on ad spend.

This is a hands-on, in-the-accounts role. Daily optimization, weekly testing, monthly reporting, and ongoing collaboration with account managers and the content team are the rhythm of the job. The agency works on plain-language client communication — you will be expected to translate dashboard data into outcomes business owners actually care about.

The role reports to the Director of Marketing / Agency Principal and operates fully remote on a Monday–Friday schedule aligned to US Mountain Time business hours.

Responsibilities

Google Ads

• Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses
• Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency
• Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume
• Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4)
• Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance
• Perform regular Quality Score audits and landing page alignment reviews
• Build remarketing audiences and run RLSA campaigns to re-engage high-intent prospects
• Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts

Meta Ads (Facebook & Instagram)

• Build and manage Meta campaigns across lead generation, traffic, retargeting, and brand awareness objectives
• Develop audience strategies using Custom Audiences, Lookalike Audiences, and interest/behavioral targeting
• Brief the content team on creative requirements — images, video, carousels — that convert for local service businesses
• Run structured A/B tests on creative, copy, audience segments, and placements
• Set up and maintain Meta Pixel and Conversions API for accurate attribution
• Manage daily and lifetime budgets and optimize delivery toward CPL targets
• Apply Advantage+ campaigns where appropriate while maintaining manual control over key accounts

Reporting & Client Communication

• Build and maintain monthly performance reports using the agency dashboard, GA4, and CallRail
• Translate performance data into plain-English insights — what worked, what didn't, what's next
• Present results in monthly client review calls alongside the assigned account manager
• Flag underperforming campaigns proactively to internal stakeholders, never at month-end

Strategy & Collaboration

• Contribute to new client onboarding by recommending starting budgets, platform mix, and campaign structure
• Identify upsell opportunities in existing accounts (e.g., adding retargeting, platform expansion)
• Stay current on Google Ads and Meta Ads platform changes and surface new strategies to the team
• Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other

Requirements

Requirements

• 2–5 years of hands-on paid media experience managing both Google Ads and Meta Ads campaigns in a paid role
• Demonstrated experience managing 10+ client accounts simultaneously, with agency experience strongly preferred
• Strong command of Google Ads: Search, Display, Performance Max, Smart Campaigns, and remarketing
• Solid Meta Ads experience covering campaign structure, audience targeting, creative testing, and lead generation forms
• Working proficiency in GA4 and Google Tag Manager for conversion tracking setup and troubleshooting
• Practical experience configuring and debugging Meta Pixel and Conversions API
• Comfort with CallRail or a comparable call tracking platform
• Analytical fluency — the ability to read a dashboard and identify what to change without prompting
• Clear, direct written and verbal English communication
• Reliable home office setup with stable internet and the ability to overlap with US Mountain Time business hours

Nice to Have

• Google Ads certification (Search, Display)
• Meta Blueprint certification
• Direct experience running paid media for home services, HVAC, contractors, or local service businesses
• Familiarity with GoHighLevel (GHL) CRM and lead management workflows
• LinkedIn Ads experience
• Working knowledge of landing page optimization and conversion rate optimization (CRO) principles

Benefits

What We Offer

• Remote-first work environment with a US-based team
• Up to $10/hour
• Full-time, Monday–Friday schedule aligned to US Mountain Time business hours
• Direct ownership of named client accounts — no faceless ticket queues
• Tools provided: Google Ads, Meta Business Suite, GA4, GTM, CallRail, GoHighLevel, Claude, and proprietary reporting dashboards
• A team culture built on Growth, Integrity, Accountability, Next Level, and Teamwork — small team, real accountability, visible impact

How to Apply

Submit your resume along with a brief cover note that addresses both of the following:

1. One Google Ads campaign result you're proud of. Include the specifics — account vertical, monthly budget, what you changed, and the metric that moved (CPL, conversion rate, ROAS, lead volume).
2. How you structure your day when you're managing 40+ accounts. Walk us through your actual workflow, prioritization logic, and the tools or systems you use to stay on top of every account.

Applications without a cover note addressing both questions will not be reviewed.

Data privacy: By applying, you consent to being contacted via the contact information provided in your application for recruitment purposes only.

Initial interviews are scheduled in US Mountain Standard Time (MST), within a 3:00 AM – 1:00 PM MST window (Philippines: 6:00 PM – 4:00 AM PHT the following day). We genuinely appreciate your flexibility around the time difference.