Digital Marketing Specialist (021 -870)

Job Description

​​Looking for Philippines-based candidates

Job Role: Digital Marketing Specialist

Compensation range: $2,000 - $2,500 AUD  Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9:00AM - 6:00 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are:
At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is:
Recognized as one of Australia's leading tailormade travel experts. They specialize in travel to extraordinary and sometimes remote destinations including Antarctica, the Arctic, Africa, and Central and South America. 

Role Overview:
The client is looking for a Digital Marketing Specialist to take ownership of our digital presence and marketing execution. This is a hands-on role where you will create content for our social media channels and website, manage our Google Ads campaigns, implement SEO improvements to our website, coordinate email marketing, and use AI and automation tools to make our marketing smarter and more efficient.

You will work closely with the General Manager and Product Manager, who will provide strategic direction and content guidance. We're looking for someone who takes initiative, communicates clearly, and takes genuine pride in producing high-quality work. You should be as comfortable building a Meta or Google Ads ad campaign as you are writing a blog post or crafting a caption that actually sounds like a human wrote it.

Key Responsibilities: 

Content Creation & Social Media

You will be responsible for creating and managing content on our website and social channels, working under the guidance of the General Manager and Product Manager to bring our destinations to life online.

• Create and schedule engaging content across Instagram, Facebook, LinkedIn, and other relevant platforms, following the content direction provided by the General Manager and Product Manager
• Monitor and grow our social media presence by tracking performance metrics and identifying what's working
• Manage and optimise Meta (Facebook/Instagram) advertising campaigns, including audience targeting, budget management, and performance reporting
• Engage with our online community by responding to comments and direct messages in a timely, on-brand manner
• Write blog posts for our website that reflect our destination expertise, support our SEO strategy, and are written in Eclipse Travel's brand voice
• Maintain a consistent content calendar and flag any content gaps or opportunities to the team
  

Google Ads Management

You will own the day-to-day management and optimisation of our Google Ads account across our key destination regions: Africa, Antarctica, the Arctic, and South America.

• Set up, manage, and optimise Google Ads campaigns including campaign structure, ad groups, keyword lists, and ad copy
• Monitor landing pages and destination URLs to ensure quality, accuracy, and conversion performance
• Use Google Ads Scripts, Automated Rules, and reporting tools to monitor performance and flag anomalies
• Review the Recommendations tab manually rather than auto-applying, ensuring changes serve our goals rather than Google's defaults
• Produce regular reports on campaign performance, search terms, geographic insights, and ROI
• Stay across Google Ads platform updates and relevant third-party tools and recommend adoption where appropriate

SEO & AI Search Optimisation

We work with a specialist SEO agency that audits our website and provides detailed recommendations. Your job is to implement those recommendations accurately and efficiently.

• Implement on-site SEO updates to our WordPress website as directed by our SEO agency, including meta data, page content, internal linking, and technical fixes
• Maintain a clear log of completed optimisations and outstanding tasks
• Ensure website content remains accurate and up to date
• Support our positioning in AI-powered search tools such as ChatGPT, Perplexity, and Google AI Overviews by following best-practice guidance from our SEO agency
  

Email Marketing & CRM

Email is one of our most important direct channels, and we need someone who can run it with care and consistency.

• Coordinate email campaigns and automated flows using MailerLite
• Segment audiences, maintain subscriber list health, and ensure compliance with email marketing regulations
• Support AI-assisted personalisation and segmentation in email campaigns
• Monitor performance metrics and contribute to reporting and ongoing optimisation
  

AI & Marketing Automation

We take AI seriously at Eclipse Travel and use it actively to improve the quality and efficiency of our marketing. We're looking for someone who shares that mindset.

• Use AI tools such as Claude and Canva AI day-to-day to support content ideation, copywriting drafts, and campaign asset production
• Build and maintain AI agent assistants for the marketing team, correctly structuring files, skills, and knowledge bases so they produce consistent, on-brand output
• Identify opportunities to streamline marketing workflows through AI and automation, and brief our internal tech team on more complex builds
• Support the documentation of automated processes so the team can use, troubleshoot, and refine them
• Stay across emerging AI marketing tools and recommend adoption where they improve efficiency, output quality, or campaign performance

Requirements

• 2+ years' experience in a digital marketing role, with demonstrable hands-on experience across
• social media, paid ads, and/or SEO
• Strong written English with the ability to communicate clearly and professionally with an
• Australian-based team
• A creative eye and genuine enthusiasm for visual storytelling, with the ability to produce social
• media content that stops the scroll and feels authentic to the destination
• Confident writing long-form content such as blog posts in an established brand voice, working
• from briefs and direction provided by the team
• Solid understanding of social media platforms and Meta Ads Manager
• Hands-on experience setting up and managing Google Ads campaigns, including campaign
• structure, keyword research, ad copywriting, and performance reporting
• Comfortable working in WordPress and implementing SEO recommendations from a brief or
• agency report
• Familiarity with email marketing platforms (MailerLite preferred) and basic CRM principles
• Strong working knowledge of AI tools, including the ability to build and maintain agent assistants
• and structure knowledge bases for consistent output
• Basic graphic design skills using Canva, Adobe Express, or similar
• Highly organised, proactive, and able to manage multiple tasks and deadlines without close
• supervision
• Reliable internet connection and a dedicated, distraction-free home office setup
• A genuine passion for travel is a big plus as it comes through in the work

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

Benefits

COMPENSATION & BENEFITS

• Competitive salary + performance bonus based on company and individual results
• Bonusly peer recognition rewards program
• Fully remote working from the Philippines
• Discounts on travel to some of the world's most beautiful and remote destinations
• The chance to work with a fun-loving, high-performing, and supportive team of travel enthusiasts who take their work seriously and genuinely enjoy what they do