Amazon Brand and PPC Manager

Job Description

Read this first

If you're looking for a job where someone hands you a bid spreadsheet and tells you which keywords to pause, keep scrolling. This isn't it.

We're looking for someone who wants to own the profitability of an entire Amazon business (PPC, listings, launches, pricing, the whole thing) and who gets excited when they see a 14 day search term report with $400 of wasted spend, because they know exactly what to do with it.

About Tovla Jr.

Tovla Jr. makes real cooking and baking tools for kids ages 4 to 12. Knives, aprons, baking sets, and full kitchen sets built for small hands. Real tools, not toys.

We make kids more confident and capable in the kitchen.

Our products are in over 1 million homes. We're the #1 brand in kids baking supplies on Amazon, featured in Forbes and Today Parents, and a Parenting Award winner.

We're profitable, growing, and lean. No bloated agency layers. No politics. You'll talk to the CEO directly, every week.

About the Role

As our Amazon PPC and Brand Manager, you are the operational and strategic owner of the Amazon business. You manage PPC, listings, launches, daily account health, and the weekly creative split test cadence so the CEO can focus on new product development and long term brand growth.

You read the business data better than she does, and you bring her the calls before she asks for them.

Your Core Focus

•        Make every SKU in the catalog as profitable as it can possibly be on Amazon

•        Own PPC end to end across Sponsored Products, Brands, Display, and Creator Connections

•        Lead a weekly business review with the CEO and proactively surface recommendations she hasn't thought of yet

What You'll Do

•        Pull search term reports, scale winners, cut losers, and manage to SKU specific ACOS targets tied to each product's role in the business (evergreen, seasonal hero, year round with Q4 spike, liquidating). You know the difference and you manage accordingly.

•        Brief the designer on listing images and A+ content, run split tests monthly, and report results with clear next actions

•        Own new product launches end to end. Listing, campaign, Vine, main image brief, launch checklist. All live at go live, nothing missing, nothing slips.

•        Monitor daily account health (suppressed listings, hijackers, Prime badge, indexing, policy flags) and catch issues before we do

•        Lead the weekly business review with data, recommendations, and clear next actions for the CEO and the VA

•        Track and improve CTR, conversion rate, and keyword indexing across the full catalog

•        Run competitor and market analysis to surface new keyword and product opportunities

•        Manage Creator Connections campaigns and coordinate with the social team on affiliate partnerships

Requirements

Who You Are

•        3+ years managing Amazon PPC for a brand doing $1M+ annually, ideally $5M+

•        Fluent in Seller Central, Helium 10, Sellerboard, and stays current with the latest AI tools (Claude, ChatGPT, PPC software)

•        Native English speaker with strong U.S. cultural fluency. You write listings that sound like an American parent, not a translation

•        Available full time with near real time responsiveness during 8 AM to 6 PM ET core hours

•        Comfortable owning the P&L on PPC and making calls without being told what to do

•        Reads business data faster and more clearly than the founder, and isn't shy about saying so

•        Stellar judgment on when to escalate vs. when to just handle it

•        Excited by Q4 chaos, not paralyzed by it. Trustworthy with sensitive business info and poised under pressure

•        Proactive. You bring recommendations before they're asked for, not after

•        Detail obsessed. Suppressed listings and indexing gaps don't slip past you

•        Honest over agreeable. If a strategy is wrong, you say so. If a launch isn't ready, you flag it

•        A lifelong learner. Amazon changes every quarter and you actually enjoy keeping up

Benefits

Why You'll Love Working Here

At Tovla Jr., your work directly moves the P&L of a brand that's changing how families spend time together. You'll work closely with a small, mission-driven team that values excellence, trust, and honest conversation.

We offer:

•        Remote-first work environment

•        Flexible hours

•        Real ownership over a profitable, growing brand

•        A direct line to the CEO, no agency layers, no politics

•        A founder who values honest pushback and growth

We're a small but mighty team driven by purpose, not bureaucracy. You'll be part of a brand that's making real childhood, real food, and real skills possible again for families everywhere.

Apply today and help us build the most profitable Amazon kids' brand on the platform.

P.S. If you don't hear from us within two weeks of your application, please consider that as our decision to move forward with other candidates, but we truly appreciate your interest!