Job Description

Job Title: SEO Content Writer

Employment Type: Full-Time | Remote

Location: Philippines | Malaysia | Indonesia | Taiwan | China

About Us

The Law Offices of Sabrina Li, P.C. is a leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa and Central and South America. We are dedicated to helping individuals, families, and businesses navigate complex legal challenges with skill, compassion, and integrity.

We are proud to be recognized as a 2025 Inc. Best Workplaces honoree, a distinction that reflects our intentional investment in our people and workplace culture. We are committed to fostering a supportive, collaborative, and growth-oriented environment where team members feel valued, empowered, and equipped to succeed. Our firm prioritizes professional development, clear career pathways, and a culture of accountability and respect — creating a workplace where high performers can build meaningful, long-term careers.

About the Role

We are seeking a skilled and detail-oriented Marketing Content Writer with strong SEO expertise to develop high-quality, engaging, and conversion-focused content. This role is instrumental in driving organic traffic, enhancing search engine rankings, and supporting the firm’s overall marketing and growth objectives.

Why Join Our Team?

Competitive compensation aligned with experience, writing expertise, and SEO capabilities
Performance-based bonuses tied to measurable growth in organic traffic, keyword rankings, and content performance
Flexible, fully remote work environment that supports productivity and work-life balance
Opportunity to contribute to impactful content strategies that directly influence brand visibility, lead generation, and business growth
Exposure to a collaborative global team with opportunities to contribute ideas and shape marketing initiatives
A dynamic and growth-focused environment where creativity, innovation, and strategic thinking are highly valued
Long-term career growth opportunities with the potential to expand into broader content strategy and digital marketing responsibilities

Key Responsibilities

Develop and optimize high-quality content for website pages, blog articles, newsletters, and other marketing materials
Create SEO-focused content aligned with keyword strategy, search intent, and conversion goals
Conduct keyword research to identify content opportunities and improve organic search visibility
Optimize existing content to enhance search rankings, user engagement, and conversion performance
Ensure content follows SEO best practices, including content structure, headings, internal linking, and metadata optimization
Collaborate with marketing and design teams to ensure consistency in messaging, branding, and campaign objectives
Maintain a strong understanding of audience behavior and write content that balances search engine optimization with user engagement
Analyze content performance using SEO and analytics tools to identify improvement opportunities and guide content strategy
Support emerging Generative Engine Optimization (GEO) initiatives by structuring content for AI-driven search experiences and extractable answers
Stay current with SEO trends, search engine algorithm updates, content marketing best practices, and evolving AI search developments

Qualifications

Minimum 3 years of hands-on experience as a content writer, copywriter, or in a similar role, with experience creating SEO-focused content
Solid understanding of SEO fundamentals, including on-page optimization, keyword strategy, and content structure
Familiarity with Generative Engine Optimization (GEO) or experience structuring content for AI-driven search is strongly preferred
Experience with tools such as Google Search Console, GA4, Ahrefs, or SEMrush
Strong writing, editing, and proofreading skills in English
Experience in legal, SaaS, or B2B content writing, and bilingual proficiency in Mandarin and/or Spanish is preferred, but not required
Familiarity with content management systems such as Webflow is a plus
Understanding of content hierarchy, semantic structuring, search intent, and conversion-focused writing
Strong attention to detail, research, and problem-solving skills, with the ability to analyze content performance data and translate insights into actionable improvements
Ability to manage multiple tasks and work independently in a remote environment

Key Success Metrics

Growth in organic website traffic and overall search visibility
Improvement in target keyword rankings and search engine performance
Content conversion performance, including lead generation, inquiries, and sign-ups
Engagement metrics such as time on page, bounce rate, and user interaction
Performance of newly published and optimized content across organic channels
Effectiveness of content in supporting broader marketing and business objectives

Application Process

In addition to completing the application form and submitting your resume, candidates may be required to complete an aptitude assessment to evaluate their proficiency in skills relevant to the role.

If you are a detail-oriented content writer with strong SEO expertise and an understanding of AI-driven search strategies, we encourage you to apply.

Due to the high volume of applications we receive, contacting our offices by phone regarding this position is strictly prohibited. Any phone inquiries about application status will result in automatic disqualification from the hiring process. Our hiring team carefully reviews every submission and will contact qualified candidates directly.