Growth Marketing Manager (Paid + Organic Acquisition)

Job Description

🚀 Growth Marketing Manager (Paid + Organic Acquisition)

Full-Time Remote | U.S. Time Zones

🔥 About the Role

We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

• generate pipeline,
• scale qualified lead acquisition,
• improve conversion efficiency,
• and turn attention into measurable revenue growth.

You will own:

• strategy,
• execution,
• optimization,
• testing,
• tracking,
• and performance across multiple channels.

This role combines:

• performance marketing,
• organic growth,
• content strategy,
• funnel optimization,
• analytics,
• and growth experimentation.

If you thrive on:
execution + testing + iteration + measurable performance,
this role is a strong fit.

📈 What You’ll Own

1. Paid Media Strategy & Execution

• Build and manage campaigns across:
• Google Ads (Search, PMax, Display, YouTube)
• Meta (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter)
• Reddit
• TikTok
• YouTube
• Emerging paid channels
• Launch campaigns end-to-end:
• targeting
• audience segmentation
• tracking
• ad copy
• creatives
• optimization
• Build full-funnel acquisition strategies focused on:
• B2B lead generation
• pipeline growth
• conversion optimization
• Continuously test:
• hooks
• messaging
• creatives
• audiences
• offers
• landing pages

2. Organic & Social Growth

• Own organic growth across:
• LinkedIn
• X (Twitter)
• Instagram
• TikTok
• Reddit
• YouTube
• Develop and execute content strategies aligned with paid acquisition goals
• Test messaging organically before scaling through paid
• Build:
• audience engagement
• brand visibility
• inbound demand
• community traction
• Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

• Monitor campaign performance daily
• Optimize for:
• CPL
• CPA
• ROAS
• CVR
• pipeline growth
• Run structured A/B testing across:
• creatives
• audiences
• landing pages
• bidding strategies
• Scale winning campaigns while maintaining efficiency
• Adapt quickly to:
• platform updates
• algorithm shifts
• attribution/privacy changes

4. Analytics, Tracking & Attribution

• Own:
• GA4
• Google Tag Manager
• conversion tracking
• pixel implementation
• UTM structures
• Analyze funnel performance across paid and organic channels
• Build clear, insight-driven reporting dashboards
• Translate performance data into actionable growth recommendations
• Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

• Align marketing initiatives with:
• sales goals
• pipeline targets
• revenue objectives
• Collaborate with:
• designers
• content creators
• leadership
• sales teams
• Improve:
• landing pages
• messaging
• creatives
• funnel performance
• Contribute to broader lifecycle and growth initiatives

✅ Required Experience & Skills

• 3+ years of hands-on growth or performance marketing experience
• Strong platform-native experience with:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Experience running campaigns across:
• X
• TikTok
• Reddit
• YouTube
• multi-channel ecosystems
• Proven success generating:
• qualified leads
• measurable pipeline
• revenue growth
• Deep understanding of:
• PPC
• audience segmentation
• funnel optimization
• attribution
• conversion tracking
• Strong experience with:
• GA4
• Google Tag Manager
• performance reporting
• Strong copywriting and messaging skills focused on conversion
• Ability to independently:
• launch
• optimize
• scale campaigns

⭐ Preferred Qualifications

• Experience with:
• organic social growth
• content-led acquisition
• inbound marketing
• Familiarity with:
• HubSpot
• Salesforce
• Marketo
• Experience managing:
• multiple accounts
• high ad spend budgets
• Canva or Adobe Creative Suite experience
• Google Ads / Meta certifications

🧠 What Makes You a Strong Fit

• You are highly execution-oriented
• You think in experiments, not assumptions
• You combine creativity with analytical thinking
• You understand both paid and organic growth loops
• You care about performance outcomes — not vanity metrics
• You move quickly, test aggressively, and iterate constantly
• You thrive in fast-moving environments where ownership matters

📅 What a Typical Day Looks Like

• Review paid and organic performance dashboards
• Launch new campaigns and creative tests
• Optimize targeting, budgets, bids, and messaging
• Analyze funnel performance and conversion bottlenecks
• Collaborate on new creatives and landing page ideas
• Test organic hooks before scaling paid distribution
• Build reports and provide growth recommendations

In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

📊 Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Pipeline & revenue contribution
• Organic engagement & inbound growth
• Budget efficiency & scaling performance

🌟 Why This Role Stands Out

• Ownership across both paid and organic growth
• Multi-platform growth experimentation
• High-impact role directly tied to revenue growth
• Opportunity to scale campaigns aggressively
• Exposure to full-funnel growth strategy
• Fast-moving, execution-focused environment
• Strong autonomy and creative ownership

🧪 Interview Process

• Application Review
• Initial Interview (growth strategy + channel experience)
• Technical Interview (campaign deep dive + live scenarios)
• Final Interview

👉 Apply Now

If you:

• love performance marketing,
• understand paid + organic acquisition deeply,
• enjoy experimentation and scaling,
• and thrive on measurable growth outcomes,

this role is a strong fit for you.